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Research Methods for Strategic Communication

Code 14826
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements N/A
Mode of delivery Face-to-face
Work placements Not applicable
Learning outcomes The main objective of the curricular unit is to train students for the scientific research process. At the end of the semester, students should be able to:
1. Materialize a research project;
2. Conduct an investigation autonomously.
Syllabus 1. The scientific research process; break with common sense and production of scientific thought.
2. The research project: title, theme and problem, theoretical review, objectives and hypotheses, methodology and design of the research, schedule, references.
3. The materialization of the investigation: methodological procedures for data collection; treatment, analysis and interpretation of data and writing of scientific work.
Main Bibliography American Psychological Association (2010). Publication manual of the American Psychological Association (7th ed.). Washington, DC: APA.
Appolinário, F. (2012). Metodologia da ciência: filosofia e prática da pesquisa. São Paulo: Cencage Learning.
Arias, F. (2012). El Proyecto de investigación. Caracas: Editorial Episteme.
Biggam, (2008). Succeeding with Your Master’s Dissertation. NY: McGraw-Hill.
Creswell, J. (2010). Projecto de pesquisa: métodos qualitativo, quantitativo e misto. Porto Alegre: Artmed.
Jensen, K. (Ed.) (2002). A Handbook of Media and Communication Research. London: Routledge.
Kumar, R. (2011). Research Methodology. A step-by-step guide for beginners. London: Sage.
Quivy, R., & Campenhoudt, L.V. (2008). Manual de investigação em Ciências Sociais. Lisboa: Gradiva.
Swetnam, D. (2004). Writing your dissertation. Oxford: How To Content.
Teaching Methodologies and Assessment Criteria All work will be oriented towards the performance of exercises in the classroom. This practice continues, aims to enable students to plan, execute, present and defend their future dissertations.

Taking into account the eminently practical objectives of this curricular unit, there will be no final theoretical exam.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2024-03-19

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