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Main Bibliography |
Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second
Edition, Prentice Hall.
Goodstein, L.D., Nolan, T. M., Pfeiffer, J. W. (1993). Applied strategic planning, How to develop a plan that really works, McGraw-Hill, New York, NY.
Mintzberg, H. (1995). Estrutura e Dinâmica das Organizações; Dom Quixote, Lisboa.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Porter, M. (1985). Competitive Advantage, New York, The Free Press;.
Thompson, A.; Strickland, A. J., Gamble, J. (2007). Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
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Teaching Methodologies and Assessment Criteria |
The knowledge assessment integrates 3 components:
- (1) Individual work - 35%
- (2) Carrying out research work with practical application in a group
- 50%
- (3) Oral presentation of group work - 15%
The student, through continuous assessment, cannot have less than 7 values in any of the assessment elements and will have to participate in all of them, without
exception.
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All work must be presented in class, otherwise students who do not do so will not be assessed.
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