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Business Strategy

Code 14828
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Management
Entry requirements Nothing to say.
Mode of delivery Presential.
Learning outcomes To allow students to understand and broaden their range of knowledge in this scientific area and to transmit a set of concepts, instruments and techniques of analysis, which allows to know, to investigate and to analyze the main tools of strategic analysis applying them to a specific context.
Syllabus I - CONTEXT OF THE STRATEGY
1.1- Introduction
1.2 - Competitive Strategy and Industrial Sector
II - STRATEGIC ANALYSIS AND COMPETITIVE ADVANTAGE
2.1 - Structural Analysis of Industry
2.2 - Positioning within the industry
2.3 - Sources of Competitive Advantage
2.4 - Strategic Planning
III - INTERNATIONALIZATION STRATEGIES
3.1 - Introduction
3.2 - Nature of the Internationalization Strategy
3.3 - Basic Forms of Internationalization
3.4 - Benefits, Costs and Risks of Internationalization
3.5 - Adaptation and Standardization
3.6 - Vertical Integration
3.7 - Internationalization of business
Main Bibliography Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second
Edition, Prentice Hall.
Goodstein, L.D., Nolan, T. M., Pfeiffer, J. W. (1993). Applied strategic planning, How to develop a plan that really works, McGraw-Hill, New York, NY.
Mintzberg, H. (1995). Estrutura e Dinâmica das Organizações; Dom Quixote, Lisboa.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Porter, M. (1985). Competitive Advantage, New York, The Free Press;.
Thompson, A.; Strickland, A. J., Gamble, J. (2007). Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-12

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