|
Learning outcomes |
To enable students to understand and extend the range of scientific knowledge in this area and to transmit a set of concepts, tools, and analysis techniques to ascertain, investigate, and analyze the main tools of strategic analysis and competitiveness.
To understand and apply strategic tools for competitive analysis business, to evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills in this area.
|
|
Main Bibliography |
Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2010). Gaining and Sustaining Competitive Advantage, 4th Edition, Prentice Hall.
Barney, J.; Clark, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford, University Press.
Barney, J.; Hesterly, W. (2018). Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition, NY, Person.
Dess, G., McNamara, G., & Eisner, A., Lee, S-H (2021). Strategic Management: text and Cases, 10th Edition, McGraw-Hill, NY.
Faukner, D., & Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Fleisher, C., & Bensoussan, B. (2003). Strategic and Competitive Analysis: Methods and techniques for Analyzing Business Competition, Prentice-Hall, New Jersey.
Freire, A. (2020). Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora.
Helfat, C. E, Finkelstain, S., Mitchell, W., Peteraf, M., Singh,
|
|
Teaching Methodologies and Assessment Criteria |
The course is Theoretical - Practical, giving particular emphasis to the research, organization and study activities carried out by the student, and the carrying out of theoretical-practical research work. Classes are organized by combining two complementary teaching techniques: (i) exposition and discussion classes (they are supported by slides and also by articles and/or book chapters used to motivate discussion, as well as other support material made available through the E-contents platform);
(ii) practical and guided classes (oriented towards carrying out research work on the strategy, presented and defended in the classroom).
The evaluation will be carried out according to the following criteria:
(1) Written research work: 80%.
(2) Oral presentation of research work: 20%
Te evaluation by exam is conducted by:
1) preparing a written scientific work, which accounts for 100% of the evaluation.
|