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Political Communication

Code 15467
Year 3
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements -- None.
Mode of delivery -- Face-to-face.
Work placements -- None.
Learning outcomes -- The students must acquire an historical and comprehensive vision of the origins and functions of political communication in contemporary societies.
-- 1) To delimitate the concept of political communication; 2) To identify and to describe the main models of political communication in contemporary societies; 3) To examine and to evaluate the role of the mass media in the making of the political communication.

1. «Political communication»: Defining the concept
2. Crowds, Public, Audiences
3. The engineering of consent: pulling the wires wich control the public mind
4. Compliance professionals: Storytelling and Spinning
5. Public opinion and propaganda: the planning and the management of the public mind
6. The analytical idiom of propaganda
7. Political espionage
8. António de Oliveira Salazar: case study of political communication

Main Bibliography 1. Lilleker, Darren G., Key Concepts in Political Communication, Sage Publications Ltd, Los Angeles, London, New Delhi, Singapore, 2005.
2. Le Bon, Gustave, Psicologia das Multidões, Edições Roger Delraux, Porto, 1985.
3. Herman, Edward S., & Chomsky, Noam, Manufacturing Consent. The Political Economy of the Mass Media, The Bodley Head, London, 2008.
4. Ferro, António, Entrevistas a Salazar, Parceria A. M. Pereira, Lisboa, 2007.

Teaching Methodologies and Assessment Criteria - The teaching methodology makes possible to attain the main objectives defined to this curricular unit. Through the analysis of real political communication case studies, through the reading and comment of mass media articles and the group discussion and analyses of relevant political communication related topics, the students will be endowed of useful knowledge to the development of the their ability to research, to argue and to solve problems related to this curricular unit. Through the elaboration of group discussions about paradigmatic political communication cases, students will improve their critical sense and interpretative capabilities. In turn, the written test will allow teacher to validate if the student acquired the competences in terms of knowledge, understanding and applicability of the syllabus.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-09-25

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