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  4. Análise Qualitativa de Dados com Nvivo

Análise Qualitativa de Dados com Nvivo

Code 15552
Year 1
Semester S2
ECTS Credits 1
Workload TP(32H)
Scientific area Informatics
Entry requirements Not applicable
Learning outcomes The course aims to enable trainees to develop a project of qualitative data analysis taking into account good methodological practices and with the help of a scientific tool recognized worldwide (NVivo). At the end of the course, the student must acquire knowledge and develop skills in order to be able to: a) Have theoretical knowledge of the different existing techniques and methodologies in qualitative data analysis. b) Have practical knowledge of scientific tools for qualitative data analysis. c) Be able to create a project of a qualitative nature independently, using specific software (NVivo).
Syllabus 1. Qualitative research
1.1 Introduction
1.2 Qualitative Analysis: Definition
1.3 Qualitative versus Quantitative Analysis
1.4. Ethics in qualitative research
2. Qualitative data collection techniques
3. Techniques for organizing, processing and analyzing qualitative data
3.1. Content analysis
3.2 Adapted software
4. Writing of qualitative research results
5. Introduction to qualitative data analysis and identification - of the main challenges
6. Introduction to NVivo
7. Creating a project of a qualitative nature with NVivo
8. Sources of information
9. Organization and segmentation of data
10. Identification and creation of analysis categories
11. Identification and creation of cases
12. Encoding process
13. Creation of classifications and respective attributes
14. Queries (text; word frequency; coding and coding matrix)
15. Graphical views and model (diagrams, cluster analysis, graphs, ...)
16. Practical Case
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Main Bibliography Laurent, G. (2000). Improving the external validity of marketing models: A plea for more qualitative input. International Journal of Research in Marketing, 17(2-3), 177–182.
Malhotra, N. K (2010). Marketing research: an applied orientation, (chapter 5). Pearson Education Inc.
Marshall, C., & Rossman, G. B. (2016). Designing Qualitative Research, 6th Ed., Thousand Oaks: Sage Publications, Inc.
Sarin-Baden, M., & Major, C. H. (2013). Qualitative Research: The essential guide to theory and practice. New York: Routledge.
Yin, R. K. (2003). Case study research: Design and methods, 3rd Ed., Thousand Oaks: Sage Publications, Inc.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-03-08

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