Learning outcomes |
Understand the effect of globalization on the production and trade of fashion products, considering statistical data of macroeconomic parameters. Understand the productive and commercial relations and agreements among the world blocks, namely Europe, the United States and Asia, as well as the importance of the BRICSs as outsourced and subcontracted production centers. Understand the functioning of the textile and clothing supply chain, namely the main players and international sourcing, involving issues related to quality, quick response, proximity markets, social and environmental sustainability. Understand the importance of the brand and distribution in the functioning of the value chain in the fashion pipeline, considering the productive geographic centers and those of intelligence of brand and collection design conception Acquire skills for critical analysis of strategy of business and fashion brands sourcing
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Main Bibliography |
G. Kunz, M. Garner, (2011), Going Global: The Textile and Apparel Industry, Berg Publishers L. Burns, K. Mullet, N. Bryant, (2011), The Business of Fashion ¬Designing, Manufacturing and Marketing, Berg Publishers Brookshire, J.E, (2017), Global Sourcing in the Textile and Apparel Industry, Bloomsbury I. Amed, A. Berg, A. Balchandani, S. Hedrich, F. Rölkens, R. Young, J. Jensen, A. Peng, (2020), The State of Fashion 2021, BoF – Business of Fashion and McKinsey & Company. A. Berg, L. Haug, S. Hedrich, K-H. Magnus, (2020), Time for change - How to use the crisis to make fashion sourcing more agile and sustainable, McKinsey Apparel, Fashion & Luxury Group PAMÉSA Consultores, P. Vaz e D. Agis, (2017), Roadmap para a especialização inteligente e competitividade global da ITV Portuguesa, Edição ATP – Associação Têxtil e Vestuário de Portugal.
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