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Tourism and Digital Innovation

Code 15883
Year 1
Semester S2
ECTS Credits 1
Workload TP(10H)
Scientific area Management
Entry requirements N/A
Learning outcomes The course seeks to provide a basis for reflection on the changes that technology has brought to the tourism sector.
To provide students with the knowledge to make decisions when defining new business development campaigns, products or marketing strategies.
Students are expected to be able to identify the different technological innovations for the sector, as well as identify new disruptive business models in tourism.
Students will also develop skills to create digital business plans and identify market opportunities and threats.
Syllabus Topic 1 - Internet and digital transformation
Topic 2 - Innovation in the digital era
Topic 3 - Business Models
Topic 4 - Digital Entrepreneurship
Track 5 - Digital Business Plan (Canvas)
Main Bibliography Carvalho, J. (2009). Gestão e Marketing – para devolver as organizações ao Homem. Lisboa: Edições Sílabo.
Conrado, A. (2016). Os 8Ps do Marketing Digital – O Guia Estratégico do Marketing Digital. 3.ª edição. Lisboa: Texto Editores.
Ferreira, B., Marques, H., Caetano, J., Rasquilha, L. & Rodrigues, M. (2011). Fundamentos de Marketing, 1.ª edição, Lisboa: Edições Sílabo.
Guerra, P. (2010). O cliente não tem sempre razão mas tem sempre emoção, 1ª edição. Lisboa: Edições Sílabo.
Kerin, R., Hartley, S., Berkowitz, E. & Rudelius, W. (2007), Marketing, 8ª edição. São Paulo: McGraw-Hill.
Kotler, P. & Keller K., Brady (2016). Marketing Management, 15.th Edition, England: Pearson Education Limited.*
Kotler, P. ; Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: mudança do tradicional para o digital. Lisboa: Conjuntura Actual Editora.*
Kotler, P. ; Kartajaya, H. & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Hoboken, New Jersey: Wiley.*
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-01-20

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