| Code |
15885
|
| Year |
1
|
| Semester |
S2
|
| ECTS Credits |
1
|
| Workload |
TP(10H)
|
| Scientific area |
Management
|
|
Entry requirements |
N.A.
|
|
Learning outcomes |
1. Demonstrate the evolution and impact of social media for tourism
2. Introduce the use of social media to tourists
3. Discuss e-WOM and its impacts for tourists and businesses
4. Present the evolution of technology in the tourism system and the impact of social media on travel companies
5. Demonstrate the use of social media in tourism marketing
|
|
Syllabus |
1. Social Media Impacts on Travelers
2. Importance of social media in the tourism industry
3. The Digitization of Word-of-Mouth
4. Social Media Impacts on Travel Suppliers
5. Social Media Marketing
|
|
Main Bibliography |
Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. London: Springer International Publishing. https://doi.org/10.1007/978-3-319-05182-6
|
|
Teaching Methodologies and Assessment Criteria |
Passing the course unit is obtained with a minimum mark of 9.5, resulting from the following assessment parameters:
- 1 practical assignment (portfolio), with a weight of 65%, 1 class question (25%)
- Participation, commitment and attendance in class - 10%
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|
Language |
Portuguese. Tutorial support is available in English.
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