| Code |
16062
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| Year |
1
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| Semester |
L0
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| ECTS Credits |
6
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| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Design
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Entry requirements |
None
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Learning outcomes |
The objective of this course is to provide students with knowledge in two complementary areas: tourism communication and mobile application development. Upon completion of this course, students are expected to be able to create specific communication strategies for different tourist attractions, critically evaluate essential information for tourists, and effectively communicate them using different formats and communication techniques, including maps, tourist guides, and interactive tools. Additionally, students will be able to create mobile applications that utilize geolocation and gamification techniques to offer tourist information and interactive resources to users.
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Syllabus |
Introduction to tourism communication;
Tourism communication strategies;
Evaluation of essential information for tourists;
Formats and techniques of tourism communication;
Creation of mobile applications for tourism;
Use of geolocation in mobile applications for tourism;
Gamification techniques in mobile applications for tourism.
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Main Bibliography |
Buhalis, D. (2003). eTourism: Information technology for strategic tourism management.
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). eTourism: The role of ICT in tourism industry innovation.
Han, J. H., & Hyun, S. S. (2015). The effects of gamification on community participation and personal happiness in a mobile travel application context.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Technology as a catalyst of change: Enablers and barriers of the tourist experience and their consequences.
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Teaching Methodologies and Assessment Criteria |
Teaching methodologies will be based on lectures, group discussions, and practical activities for creating mobile applications. Assessment will be carried out through individual and group work, presentations, and written tests.
The final assessment will be used to evaluate the degree of understanding of the students in relation to the learning objectives.
Projects (60%) + Written frequency (40%) = 100% of the final grade.
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Language |
Portuguese. Tutorial support is available in English.
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