| Code |
16113
|
| Year |
1
|
| Semester |
L0
|
| ECTS Credits |
1
|
| Workload |
OT(10H)/TP(20H)
|
| Scientific area |
Comunicação
|
|
Entry requirements |
NA
|
|
Learning outcomes |
Course that aims to initiate and/or recycle knowledge on advertising copywriting for the Web.
It is for students of Communication Studies, Production of
Contents, Image Production and related domains within the scope of
Communication Sciences, Cultural Sciences, Arts and
Humanities. It is also aimed at communication professionals
(advertisers, public relations agents,
communication, marketeers) and entrepreneurs who want a
introduction or recycling of knowledge about
modalities of production of promotional communication in the
online environment (WWW) or to proceed to electronic promotion
of their business.
The course presents a theoretical component (20 hours)
complemented with a workshop/practical module (10 hours)
which consists of the production and presentation of mini-projects by
students.
|
|
Syllabus |
a) The web environment and its implications for the
advertising work;
b) Advertising formats on the WEB;
c) Production of text (copy) suitable for the WEB advertising formats;
d) Production of a WEB campaign
|
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Main Bibliography |
harles Duhigg,(2013)."The Power Of Habit; why we do what we do and how to change." Sl: Random House.
Dan Ariely,(2008)."Previsivelmente Irracional; Aprenda a tomar melhores decisões" Alfragide Estrela Polar.
Mark Shaw (2012)."Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing." Sl: Laurence King Publishing.
RIES, AL E JACK TROUT,(2019)."Posicionamento; como ser visto e ouvido em um mercado super competitivo." Sl: M.books.
Robert B. Cialdini,(2001)."As Armas Da Persuasão; Como influenciar e não se deixar influenciar." Lisboa: Sextante.
Simon Simek,( 2019)."Primeiro Pergunte Porquê; Como os grandes líderes nos inspiram a fazer sempre melhor". Alfragide: Lua de Papel.
Steve Harrison e John Gordon,(2016). "How To: Write Better Copy Advice On Getting People To Notice Your Copy, Engage With It And Do What You Want Them To Do" Sl: Pan MacMillan.
Ugo Volli,(2016)."Semiótica da Publicidade - A Criação do Texto Publicitário".Lisboa: Edições 70.
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Language |
Portuguese. Tutorial support is available in English.
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