| Code |
16215
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
TP(60H)
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| Scientific area |
Design
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Entry requirements |
Apart from the requirement for software tools like Adobe Illustrator and Adobe Photoshop or their equivalents, there are no other prerequisites for the student.
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Learning outcomes |
Theoretical-practical course in introductory web communication design. This course covers the conceptual principles and structural elements of communication design as a starting point for web design.
a) Acquiring knowledge related to the use of typography as a fundamental element of visual communication, mastering the functionality and expressiveness of type.
b) Developing practical skills related to the use of image, text, color, and visual composition.
c) Equipping students to solve visual communication problems.
d) Developing analytical and critical appreciation skills, as well as the ability to integrate knowledge from related communication fields.
e) Exposing students to values, attitudes, issues, and specific grammar of design professionals.
f) Practical mastery of the constituent elements of Communication Design.
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Syllabus |
1. The Creative Process and Design Methodology.
2. Fundamental Design Elements.
2.1 Typography, text, reading, legibility, and typographic expression.
2.2 Visual and information hierarchy.
2.3 Types and image formats.
2.4 Color systems.
2.5 Visual composition, grid, and layout.
3. Concept in communication design applied to the web.
4. Application of structural and fundamental design elements to multidimensional media.
5. Solving Simple Design Problems Applied to the Web.
5.1 Banner campaigns.
5.2 Function.
5.3 Visual references.
5.4 Formal structure and composition.
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Main Bibliography |
Costa, J. & Raposo D. (2010). A rebelião dos signos a alma da letra. Lisboa: Dinalivro.
Dondis, D.(2003). Sintaxe da Linguagem Visual. São Paulo: Martins Fontes.
Drucker, J. & McVarish, E. (2012). Graphic Design History: A Critical Guide. London: Pearson.
Jury, D. (2007) O que é a Tipografia? Barcelona: Gustavo Gili.
Jute, A. (1999). Grelhas e Estrutura do Design Gráfico. Lisboa: Ed. Destarte.
Lupton, E. (2008) Graphic Design the New Basics. USA: Princeton Architectural Press.
Osborn, T. (2021). Hello Web Design: Design Fundamentals and Shortcuts for Non-Designers. San Francisco: No Strach Press.
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Language |
Portuguese. Tutorial support is available in English.
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