| Code |
16220
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
6
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| Workload |
TP(60H)
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| Scientific area |
Design
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Entry requirements |
None
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Learning outcomes |
Course unit of deepening and application of the visual principles of Multimedia Design. Basic and classic applications of this discipline are addressed as a way to develop solid skills in this domain. The course unit aims to:
a) Provide an informative and formative foundation in the area of visual communication.
b) Engage with the project methodology, values, problems, and specific vocabulary of Multimedia Design.
c) Analyze and critically appreciate various pieces of visual communication.
d) Solve multimedia communication problems.
e) Articulate the formal elements specific to communication design appropriately.
f) Understand and relate human perception and cognition as essential components for the development of multimedia design projects.
g) Introduce the application of concepts and the transmission of information in multidimensional supports.
h) Recognize the specificities of visual identity design and editorial design.
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Syllabus |
Principles and applications of communication design as structural elements in web design objects
Project Methodology
Visual Identity
Icons, signs, symbols, signals, brands, and pictograms
Concepts and elements associated with the visual identity of an organization
Development of a standards manual
Editorial Design
Concepts of editorial design and its importance in multimedia design
Distinction between editorial design for print and in hypermedia environments
Structure of editorial design objects: formal structure and grid, organization of text and image, adaptation to the medium, visual hierarchy
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Main Bibliography |
Apfelbaum, S & Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. USA: Rockport Publishers.
Frutiger, A. (1997) Signos, Símbolos, Marcas, Señales. Barcelona: Gustavo Gili.
Forges, C. (2000) Design de Revistas. Lisboa: Destarte.
Golombisky, K. & Hagen R. (2016) White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design. Boca Raton: CRC Press.
Joly, M. (1999). Introdução à Análise da Imagem. Lisboa: Edições 70.
Jute, A. (1999). Grelhas e Estrutura do Design Gráfico. Lisboa: Ed. Destarte.
Kane, J (2005). Manual de Tipografía. Barcelona: Gustavo Gili.
Munari, B. (1982). Das Coisas Nascem Coisas. Lisboa: Edições 70.
Ollins, W. (1996). The New Guide to Identity. London: Gower Publishing Limited.
Zappaterra, Y. & Caldwell, C. (2014). Design Editorial, Jornais e Revistas / Mídia Impressa e Digital. Barcelona: Editora Gustavo Gili
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Teaching Methodologies and Assessment Criteria |
Being a theoretical-practical course unit, expository classes will be used for the presentation of the scheduled topics, which will include audiovisual resources. Practical exercises will also be conducted throughout the semester, and project follow-up will be carried out with the students. Discussion and critical evaluation of the results of the work will be conducted throughout the semester.
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Language |
Portuguese. Tutorial support is available in English.
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