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Syllabus |
Principles and applications of communication design as structural elements in web design objects
Project Methodology
Visual Identity
Icons, signs, symbols, signals, brands, and pictograms
Concepts and elements associated with the visual identity of an organization
Development of a standards manual
Editorial Design
Concepts of editorial design and its importance in multimedia design
Distinction between editorial design for print and in hypermedia environments
Structure of editorial design objects: formal structure and grid, organization of text and image, adaptation to the medium, visual hierarchy
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Main Bibliography |
Apfelbaum, S & Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. USA: Rockport Publishers.
Frutiger, A. (1997) Signos, Símbolos, Marcas, Señales. Barcelona: Gustavo Gili.
Forges, C. (2000) Design de Revistas. Lisboa: Destarte.
Golombisky, K. & Hagen R. (2016) White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design. Boca Raton: CRC Press.
Joly, M. (1999). Introdução à Análise da Imagem. Lisboa: Edições 70.
Jute, A. (1999). Grelhas e Estrutura do Design Gráfico. Lisboa: Ed. Destarte.
Kane, J (2005). Manual de Tipografía. Barcelona: Gustavo Gili.
Munari, B. (1982). Das Coisas Nascem Coisas. Lisboa: Edições 70.
Ollins, W. (1996). The New Guide to Identity. London: Gower Publishing Limited.
Zappaterra, Y. & Caldwell, C. (2014). Design Editorial, Jornais e Revistas / Mídia Impressa e Digital. Barcelona: Editora Gustavo Gili
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