| Code |
16324
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
5
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| Workload |
T(30H)/TP(30H)
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| Scientific area |
Design de Moda
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Entry requirements |
no entry requirements for this unit
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Learning outcomes |
Know how to investigate contemporary fashion. Be able to: investigate and identify movements/styles/designers relevant to contemporary fashion; appropriately associate styles, designers and creations; identify the actors in the discourse of and about fashion and explain how they shape social rituals and define patterns of behavior and interpretation; apply the knowledge acquired in critical analysis and construction of cultural identities; position yourself critically regarding the phenomena that characterize the discourse of and about fashion in contemporary society.
Know how to produce content at master's level: improve your work capacity, both individually and in groups; your understanding of the objectives and rules of engagement; their capacity for research, autonomy, and management of time, resources, and relationships with others; your awareness of the quality of the work delivered and compliance with pre-defined objectives and deadlines.
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Syllabus |
1 Conceptual introduction
Structural characterization and interconnection of the concepts of fashion, society, contemporary and context
beyond clothing: fashion in the era of total design
The utilitarian, symbolic, communication and cultural functions of fashion
2 Fashion, body and identity
The model as a cultural reference
The symbolic construction of masculine and feminine
3 End of the century
century XX: metamorphosis
The democratic ready-to-wear revolution
Postmodernity
Fashion, advertising and consumerism
4 Fashion and globalization
Fashion as a cultural industry
From creator to brand
Prêt-à-porter and haute couture: resistance and reinvention
Fashion and the star system
5 Introductions to a new century and people
Nothing is lost, nothing is created, everything is copied
The eternal seduction of the object
Media vs Matter
Fashion for 8 billion people
VR, AR, AI and Smart Clothing
6 From leisure to business
Fashion and its markets
Fashion as a competitive factor
A chain of value(s)
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Main Bibliography |
BAUDRILLARD, J. (2014). A Sociedade de consumo, Lisboa: Edições 70.
LIPOVETSKY, G. (1989). O Império do Efêmero: a Moda e Seu Destino nas Sociedades Modernas. São Paulo: Companhia das Letras. (https://www.academia.edu/33596055/O_Imperio_do_Efemero_Gilles_Lipovetsky)
BARTHES, R. (2015). O Sistema da Moda. Lisboa: Edições 70.
ANJOS, N. (2019). O Cérebro e a Moda. São Paulo: Senac São Paulo
Thwaites A., Davis L., & Warwick M. (2002). Introducing Cultural and Media Studies; A Semiotic Approach. New York, NY: Palgrave.
Dong, A. (2009). The Language of design; Theory and Computation. London, England: Springer-Verlag Ltd.
FEATHERSTONE, M. (1995). Undoing culture: globalization, postmodernism and identity, London: Sage Publications.
SAILLARD, O. (2009). Histoire Idéale de la Mode Contemporaine. Paris: Co-éditions Textuel / Les Arts Décoratifs.
TEUNISSEN, J. (2005). Global Fashion/ Local Tradition. Arnhem: Terra/ArtEZ.
VERSLUIS, A. UYTTENBROEK, E. (2002). Exactitudes. Rotterdam: 010 Publishers
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Teaching Methodologies and Assessment Criteria |
Exhibition of programmed themes using a set of texts and multimedia material.
Critical discussion with students on the topics analyzed is permanently valued and encouraged within the scope of the class structure and the progression of the semester itself.
Being continuous, the assessment within the scope of this curricular unit is structured by carrying out a set of exercises that will be carried out individually or in groups, monthly.
All elements seek to privilege different approaches and models of interpretation and critical analysis of the program's various thematic units.
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Language |
Portuguese. Tutorial support is available in English.
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