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Syllabus |
1. Concepts, objectives, methodology and methods, processes and research planning.
2. Research, sources, references and bibliographic review.
3. Procedures for reporting and scientific work.
4. Market study.
5. Research, Innovation and Development of new products and services.
6. Strategic growth of companies based on research, innovation, new products and markets.
7. The success of a new product and the importance of design in the research process. Life cycle of a
product.
8. Innovation and trends. Trends and fashion. CoolHunters. Macro-trends, markets and economy.
9. Statistics. Notions of descriptive statistics
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Main Bibliography |
-Catherine, Weetman(2017 ), A circular economy handbook for business and supply chains: Repair,
remake, redesign, rethink, Edition Kogan Page limitend, London.
-Carvalho, Luísa, Costa, Teresa (2015), Empreendedorismo -Uma visão global e integradora, Edições
Sílabo, Lda., Lisboa.
-Derek ,Thompson (2017), Hit Makers: Como Nascem as Tendências, Editora Casa dos Livros LTDA., Rio
de Janeiro – RJ – Brasil.
- Ellen MacArthur, Foundation, A New Dynamic Effective Business in a Circular Economy (2013), United
kingdom, Edited by Ellen MacArthur Foundation, ISBN 978-0-9927784-1-5
-Josu, Ugarte (2021) Macrotendencias, Las 5 Disciplinas Clave Para La Nueva Gestión Empresarial,
Editorial: Gestion 2000 S.A,Ediciones, ISBN: 978-84-9875-516-9
-Sampieri, M. C. Roberto Hernández, and al.(2000), Metodología de la Investigación, McGraw-Hill
Interamericana Editores, S.A., México.
-Sousa, M. J., Baptista,C.S., Como fazer investigação, Dissertação,Teses e Relatórios- Segundo Bolonha,
ISBN 978-989-693
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Teaching Methodologies and Assessment Criteria |
The knowledge assessment comprises the elaboration of a bibliographic research work and its
exposition and discussion before the class, encompassing the contents taught at the UC, including
questions about the subject taught. This work contributes 60% to the frequency rating.
In addition to the research paper, each student should write a paper on trends and present and discuss
them before the class. This work contributes 40% to the frequency rating.
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