| Code |
16340
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
5
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| Workload |
PL(30H)/T(15H)/TP(15H)
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| Scientific area |
Design de Moda
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Entry requirements |
. DSLR camera (alternative: smartphone + photography apps).
. Laptop (+ Adobe Photoshop | alternative - Affinity).
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Learning outcomes |
This unit aims to give master students the confidence and the structure for creating and conducting their own project. Through experimenting with different tasks and activities students develop capacity and consciousness needed for researching & developing, as well as, structuring and producing their own project.
. Develop confidence and technical knowledge in the use of cameras and working with photographic equipment in the fashion environment and its production.
. Develop the mindset and thinking required as a photographer, with the ability to observe, reflect and identify relevant themes and movements in contemporary culture.
. Develop analytical skills to understand a photograph in technical terms (lighting, composition, angle, speed, shutter, etc.).
. Develop an independent and project-oriented approach to creating content with photography, including: planning, systematising, conducting different activities and research to achieve a desired goal or message.
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Syllabus |
1. Digital photography | Camera, technique and exposure.
2. Photographic composition | Image rectangle, graphic and photographic elements.
3. Digital photo editing | Adobe Photoshop and Adobe Camera Raw.
4. Fashion production | Photographers, magazines, photographic genres and other key players.
5. Photographic vision and fashion communication | Creativity, visual perception and photographic narrative (editorial/fashion campaign).
6. Fashion photo shoot | Light, modifiers, accessories and lighting configurations.
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Main Bibliography |
Ang, T. (2018). Digital photography. An introduction. Dorling Kindersley.
Bate, D. (2021). Photography. Thames & Hudson.
Campany, D. (2003). Art and photography. Phaydon.
Freeman, M. (2007). The photographer’s eye: composition and design for better digital photos. The Ilex Press Limited.
Hunter, F., Biver, S. & Fuqua, P. (Eds.) (2015). Light: science & magic. An introduction to photographic lighting. Focal Press.
Kelby, S. (2023). The Adobe Photoshop book for digital photographers. New Riders.
Martineau, P. (2018). Icons of style: a century of fashion photography. Getty Publications.
Mulligan, T., & Wooters, D. (Eds) (2005). A history of photography. From 1839 to the present. Taschen.
Peterson, B. (2003). Learning to see creatively: design, color & composition in photography. Amphoto Books.
Santos, J. (2010). Fotografia. Luz, exposição, composição, equipamento. Centro Atlântico.
Werner, T. (2018). The fashion image: planning and producing fashion photographs and films. Bloomsbury.
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Teaching Methodologies and Assessment Criteria |
Instruction and guidance in class using empirical and explanatory activities during classes and different perspectives on the tools, methods and methodologies in play. The UC aims to be practical and reflective with the development of practical and personal work using tutorial guidance. The UC assessment is ongoing and will be carried out during the semester, reviewing and evaluating the participation and independence of the student in performing their weekly tasks. Final assessment will be individual and will be done through 6 practical assessments and one theoretical - practical assessment distributed according to the program of this discipline and individual assessment, being:
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Language |
Portuguese. Tutorial support is available in English.
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