| Code |
16618
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Communication Sciences
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Entry requirements |
Not applicable.
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Learning outcomes |
• To understand the fundamentals of semiotics (Saussure, Peirce, Barthes).
• To apply semiotic analysis to static images (advertising, art) and moving images (film, memes).
• To deconstruct stereotypes and ideologies in visual narratives.
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Syllabus |
1. Introduction to Semiotics: The Sign
2. Denotation and Connotation
3. Visual Codes: Color and Typography
4. Digital Semiotics: Memes and Emojis
5. Visual Identity: Logos and Their Functions
6. Ideological Analysis and Critique: Stereotypes and Hierarchies
7. Semiotics of Cinema: Metz, Deleuze, Pasolini
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Main Bibliography |
Bibliografia Fundamental
1. Saussure, F. de (2011). Curso de linguística geral (27ª ed.). Cultrix.
2. Peirce, C. S. (1998). The essential Peirce: Selected philosophical writings (Vol. 2, N. Houser & C. Kloesel, Eds.). Indiana University Press.
3. Barthes, R. (2017). Mitologias (15ª ed.). Bertrand Brasil.
4. Barthes, R. (1984). A câmara clara (1ª ed.). Nova Fronteira.
5. Crow, D. (2010). Visible signs: An introduction to semiotics in the visual arts (2ª ed.). AVA Academia.
6. Metz, C. (1974). Film language: A semiotics of the cinema (M. Taylor, Trad.). Oxford University Press.
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Teaching Methodologies and Assessment Criteria |
Module I
Based on the list of films indicated by the teacher, the student can choose between:
1. Audiovisual or written essay
- 1500 to 2000 words (use template provided by the teacher)
or
- 4 to 6 minutes
- Group or individual work
or
2. Other
- Proposed by the student and approved by the teacher
The work has a mandatory final presentation:
- the student can choose between presenting to the class or just to the teacher
- the presentation will be a weighting factor for the grade
The work is worth 50% of the final UC grade.
• Exposition and discussion of concepts
• Analysis and critique of case studies
Assessment Methods:
• Written test (70%)
• Practical assignment (30%)
Important Note: a final failing grade (below 7/20) will result in an automatic failure to qualify for exam.
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Language |
Portuguese. Tutorial support is available in English.
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