User Experience Design

Code	16788
Year	2
Semester	S1
ECTS Credits	6
Workload	PL(30H)/T(30H)
Scientific area	Design
Entry requirements	Personal computer with Figma software.
Learning outcomes	The general objectives of this course are as follows: 1) To teach the principles and methods inherent in UX design tools (“user experience”) to create meaningful interaction experiences with digital products. 2) To teach how to identify the intrinsic characteristics of users through their behavior when interacting with digital artifacts (personas). 3) To promote the training of future UX Design professionals. Regarding the specific objectives, students should be able to: 1) Develop products according to the characteristics, needs, and behaviors of a target audience. 2) Identify the strengths and limitations of UX design methods and tools in the development of specific projects. 3) Develop an inclusive and user-centric mindset, applicable to personal and professional life. 4) Become part of an association of UX Design professionals and leaders from leading companies worldwide.
Syllabus	This course addresses User Experience Design through a program articulated with a practical project. The content begins with the fundamentals of interaction design, focusing on problem definition and user exploration, including problem formulation with real-world impact. The course then delves deeper into user-centered design methodologies, with an emphasis on creating personas and conceptualizing usage scenarios and navigation flowcharts to map the user journey.
Main Bibliography	1) Ruben Gingerich (2021), Guide to UX/UI Design In 45 Minutes for Beginners: A Quick Reference Guide to Intuitive User Experience and User Interface Designs, Gilob Publishers. 2) Steven Miller (2021), UX Design: A Field Guide to Process and Methodology For Timeless User Experience, Independently published. 3) Scott Faranello (2016), Practical UX Design, Packt Publishing. 4) Don Norman (2013), The Design of Everyday Things: Revised and Expanded, Basic Books (revised edition). 5) Jon Yablonski (2020), Laws of UX: Using Psychology to Design Better Products & Services, O'Reilly Media (1st edition). 6) Jenifer Tidwell (2011), Designing Interfaces: Patterns for Effective Interaction Design, O'Reilly. 7) Thomas Tullis e William Albert (2008), Measuring the user experience, Morgan Kaufman 8) Alan Cooper (1995), About Face. IDG Books Worldwide. 9) Susan Weinschenk (2011), 100 Things Every Designer Needs to Know About, New Riders Pub (1st edition).
Language	Portuguese. Tutorial support is available in English.