| Code |
16967
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
6
|
| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Management
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|
Entry requirements |
Not applicable
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|
Learning outcomes |
1. Identify and apply appropriate management tools to the cultural sector
2. Evaluate the effectiveness of management through cultural practice/policy observed
3. Identify development opportunities in the cultural sector
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|
Syllabus |
1: Cultural economy, policy and management
1.1 The Cultural Economy
1.2 Cultural Policy frameworks and support
1.3 Cultural management
2: Management theory applied to the cultural sector
2.1 A brief history of management
2.2 Management tools
2.3 Project management and cultural entrepreneurship
3: Practical management skills
3.1 Business planning
3.2 Communication
3.3 Business plan
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Main Bibliography |
Bendixen, P. (2010). Managing art: an introduction into principles and conceptions (Vol. 13). LIT Verlag Münster. Byrnes, W. J. (2022). Management and the Arts. Routledge.
Chong, D. (2009). Arts management. routledge.
Hagoort, G. (2003). Art management: Entrepreneurial style. Eburon Uitgeverij BV.
Howkins, J. (2002). The creative economy: How people make money from ideas. Penguin UK.
Kolb, B. M. (2013). Marketing for cultural organizations: New strategies for attracting audiences. Routledge. Evrard, Y. and Busson, A. (2013). Les Industries Culturelles et Créatives. Économie et Stratégie. Vuibert Evrard, Y. and Busson, A. (2015). Management des Industries Culturelles et Créatives. Vuibert
Bonet, L., Castañer, X., & Font, J. (2018). Gestión de proyectos culturales: análisis de casos.
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Teaching Methodologies and Assessment Criteria |
Theoretical and practical classes comprising: - Presentation of contents;
- Case studies analysis;
- Development team works;
- Debates on the topics covered and papers presented.
Evalution moments:
1 st group work: 15%
2 st group work: 30%
test: 40%
Attendance/Participation: 15%
Assiduity: minimum 60%
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Language |
Portuguese. Tutorial support is available in English.
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