| Code |
17093
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| Year |
1
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| Semester |
L0
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| ECTS Credits |
1
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| Workload |
TC(5H)/TP(25H)
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| Scientific area |
Arquitetura
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Entry requirements |
Must be architecture students.
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Learning outcomes |
This BIP explores the tension and potential synergy between making a place visually appealing for social media (i.e., "Instagrammable") and preserving its architectural heritage and local identity. The aim is to encourage students to reflect on how contemporary representation and communication can contribute to the protection and promotion of a place’s memory, identity, and built heritage — in this case, industrial heritage.
Through hand-drawn proposals, students will be challenged to:
Promote a specific place by proposing a small intervention or conceptual idea.
Express this proposal using only drawing techniques (pencil or pen), as if they were presenting the idea directly to a client.
Develop a narrative that values the heritage, memory, and character of the place, making it both visually engaging and communicable in today’s social media-driven world.
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Syllabus |
The BIP's programmatic content aims to equip students with the ability to critically reflect on how visual representation and contemporary communication can promote the preservation of a place's heritage, memory, and identity, while also making it attractive in the context of social media. Students are challenged to develop conceptual, analytical, and creative skills using hand-drawing techniques and the analysis of practical case studies. The main topics covered are detailed below:
Exploring the Tension between Contemporary Aesthetics and Heritage
Analysis of the interaction between creating visually appealing, social media-friendly places (e.g., "Instagrammable") and preserving local architectural identity and heritage.
Reflection on how media representation can influence the public perception of a place, either promoting or compromising its authenticity.
Study of examples that illustrate either synergies or conflicts in such proposals.
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Main Bibliography |
Teaching of freehand drawing in the context of cultural differences / Natalia Przesmycka // Technical Transactions = Czasopismo Techniczne.- 2015, vol. 112, nr 4-A, s. 159-168
N. Przesmycka, E. Przesmycka, Architektoniczny rysunek odreczny, Wyd. Pollub,
https://www.scribd.com/document/678008310/Przesmycka-N-Architektoniczny-Rysunek-Odr%C4%99czny
Edit. H. A. Mieg, H. Oevermann, Industrial Heritage Sites in Transformation Clash of Discourses
Desenho livre para arquitectos - https://www.wook.pt/livro/desenho-livre-para-arquitectos/83763
Pinto, Luis, Fidalgo, Ana. Comunicar através do desenho, Universidade Lusíada Editora, 2024, Lisboa
Taylor R., Drawing Architecture: The beginner's guide to drawing and painting buildings
Edit. M. Orzechowski, Rysunek architektoniczny w praktyce, czyli jak patrzec ze zrozumieniem
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Teaching Methodologies and Assessment Criteria |
Students are expected to identify a case study and develop preliminary ideas for an intervention or critical analysis, based on the theoretical content presented in the online classes. Expected Format: Submission of a sketch or a PowerPoint-style presentation. The Assessment Method will be based on the following criteria:
Case Study Selection: Relevance of the chosen location to the themes of heritage and identity.
Demonstration of Understanding: Clear grasp of the concepts of representation, identity, and heritage.
Clarity and Creative Potential: Quality and originality of the visual materials or other supporting content.
Critical Articulation: Ability to formulate an initial critique that connects the case study to the importance of its reuse and/or preservation.
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Language |
Portuguese. Tutorial support is available in English.
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