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Political Communication

Code 17701
Year 2
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements N/A
Learning outcomes 1. Define the concept of political communication.
2. Identify and describe the main models of political communication.
3. Examine and assess the role of the mass media in shaping political communication.
4. Discuss how elected officials adapt to different models of political communication.
Syllabus 1. “Political Communication”: Definition of the Concept
2. Crowds, Masses, Publics, Audiences
3. The Engineering of Consent
4. Aquiescence: Storytelling and Spinning
5. Public Opinion and Propaganda: Planning and Managing the Public Mind
6. The Analytical Language of Propaganda
7. Case Studies in “Political Communication”
Main Bibliography 1. Lilleker, Darren G. Key Concepts in Political Communication. Sage Publications, Los Angeles, London, New Delhi, Singapore, 2005.
2. Le Bon, Gustave. The Psychology of Crowds. Edições Roger Delraux, Porto, 1985.
3. Herman, Edward S., & Chomsky, Noam. Manufacturing Consent: The Political Economy of the Mass Media. The Bodley Head, London, 2008.

Mandatory readings specific to each class session will be added to this bibliography.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2026-03-05

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