English

Code	5777
Year	1
Semester	S1
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Letras
Entry requirements	n.a.
Mode of delivery	Face-to-face
Work placements	not applied
Learning outcomes	1. To acquire communication skills in the field of Marketing; 2. To express, in a clear, brief and convincing manner, ideas and points of view; 3. To be able to work with others and to solve problems in a dynamic and creative fashion; 4. To be able to effectively negotiate in English.
Syllabus	1. Introduction to Marketing and Advertising; 2. Customer acquisition; 3. Planning a marketing strategy; 4. Advertising; 5. Marketing tools; 6. Public image; 7. Trade fairs. 8. Others (e-commerce, customer service, etc)
Main Bibliography	• Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press. COMPULSORY. • Hiam, A. (2014). Marketing for Dummies. New Jersey: John Wiley & Sons. • Lafond, C., Vine, S., & Welch, B. (2010). English for Negotiating. Oxford: Oxford University Press. • McCarthy, M., & O'Dell, F. (2004). English Phrasal Verbs in Use. Cambridge: Cambridge University Press. • Murphy, R. (2012). English Grammar In Use. Cambridge: Cambridge University Press. • Philip Kotler, V. W. (2005). Principles of Marketing. Essex: Pearson Education
Language	Portuguese. Tutorial support is available in English.