| Code |
5778
|
| Year |
1
|
| Semester |
S1
|
| ECTS Credits |
6
|
| Workload |
TP(60H)
|
| Scientific area |
Mathematics
|
|
Entry requirements |
The student should already be able to:
- operate with real numbers;
- operate with polynomials;
- efficiently use the calculator as an auxiliary calculation tool.
|
|
Mode of delivery |
Face-to-face
|
|
Work placements |
None
|
|
Learning outcomes |
This subject's outcome is to introduce basic mathematical concepts and its applications on the solving of Marketing problems.
In the end of this subject the student must be able to solve mathematical problems and to apply mathematical concepts on Marketing problems, namely: to calculate matrix operations and determinants; to solve systems of equations applying several techniques; to analyse graphs of functions; to determine the contradomínio, zeros and sign of functions; to differentiate functions; to solve basic problems of marketing, such as demand, price, total revenue, profit, estimation of results, etc.
|
|
Syllabus |
1. Introduction to Linear Algebra.
2. Introduction to equations and systems of equations.
3. Functions of real variable.
4. Functions' properties.
5. Differentiation.
6. Applications to Marketing.
|
|
Main Bibliography |
Budnick, Frank (1993), Applied Mathematics for Business, Economics, and the Social Sciences, (EUA: McGraw-Hill).
Rosser, Mike (2003), Basic Mathematics for Economists, (Routledge).
Bradley, Teresa & Patton, Paul (2003), Essential Mathematics for Economics and Business, (EUA: John Wiley and Sons)
|
|
Language |
Portuguese. Tutorial support is available in English.
|