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Business Economics

Code 5784
Year 1
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Economics
Entry requirements n.a.
Mode of delivery Presential.
Work placements Not applicable.
Learning outcomes Objectives:
1. To define the basic concepts used in the microeconomic approach of the firm.
2. To analyze the functioning of markets and pricing mechanisms.
3. To understand the models of strategic interaction and competitive dynamics.
4. To study the modalities of price discrimination.

Competences:
1. Be able to define microeconomic concepts.
2. Be able to state and solve problems, followed by a microeconomic approach of the firm.
3. Be able to solve daily problems through the concepts learned in the curricular unit.
4. Be able to understand how markets work and how prices form in different competitive dynamics regimes.
Syllabus I. Basic Concepts
I.1. The demand and supply model
I.2. Demand
I.3. Individual Choices
I.4. Production
I.5. Costs
II. Markets and Firms
II.1. The firm in a competitive environment
II.2. Monopoly: the firm with market power
II.3. Incentives in firms
II.4. Market and Organizations
III. Pricing Decisions
III.1. Price discrimination
III.2. Non-linear prices
III.3. Joint prices
Main Bibliography A - Required
Mata, J. (2000), Economia da Empresa, Fundação Calouste Gulbenkian.
Krugman, P.; Wells, R. (2005), Microeconomics, Worth Publishers, New York.
Leitão, J. (2020), Fundamentos de Decisão Microeconómica e Empresarial: Conceitos, exercícios e casos, UBI.

B - Other Books
Carrasco Pradas, A.; De la Iglesia Villasol, C.; Huergo Orejas, E.; Gracia Expósito, E.; Moreno Martínez, L. (2016), Microeconomía Intermedia - Problemas y cuestiones, McGrawHill.
Delgado, M.; Hernández, A.; Amador, L. (2003), Ejercicios de Microeconomía - Cuestiones y problemas, Editorial Desclée de Brouwer, Colección Etea, Bilbao.
Estrin, S.; Laidler, D. (1995), Microeconomics, Harvester Editions.
Frank, R. (1994), Microeconomia e Comportamento, McGrawHill de Portugal.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-29

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