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Expression Techniques

Code 5785
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Letras
Entry requirements Prerequisites: Correct and fluent expression in Portuguese.
Mode of delivery Face-to-face instructions. --
Work placements Not applicable. --
Learning outcomes By the end of de semester the studend should be able to:
- understand the sign in the general theory of signification.
- widen horizons of interpretation, comprehension and fluent expression in Portuguese language.
- identify different textual typologies.
- acquire norms of textual production and written and oral expression in Portuguese language.
- promote the presentation and discussion of structured, linguistically correct and adequate information.
- understand and adapt theoretical notions to communicative specificities (eg context / situation, time, physical support, space, objective, stakeholders).
- produce texts in the areas of argumentative, expositive-explanatory, injuntivo-instructional, dialogal-conversational.
- develop and improve multiple techniques and competences of efficient communication and interaction
Syllabus I. The Significant Phenomenon
1. Sign and the representation of the world
2. Concept of Text. Intersemiotic Translation
II. Text production
1. Introduction: Grammar Notes. The NAOLP
2. Principles of standard and ethics
3. Writing techniques, according to different communicative situations
4. Modalities of expression, according to different communicative situations
Main Bibliography ANDERSEN, J. (1999), Como falar em público para grupos, Lisboa, CETOP.
CAMPBELL, J. (1993), Técnicas de Expressão Oral, Lisboa, Ed. Presença.
CASCARDI, A. et al.. (1994), Retórica e Comunicação, Porto, Ed. ASA.
CAVAZZA, N. (2001), Como comunicar e persuadir: na publicidade, na política, na informação e nas relações pessoais, Lx, Presença.
CUNHA, C., CINTRA, L. (1984), Nova Gramática do Português Contemporâneo, Lx, Edições Sá da Costa.
ESTRELA, E. (s.d.), Dúvidas do Falar Português, 1-4, Lisboa, Ed Notícias.
MACHADO, J. (s.d.), Estrangeirismos na Língua Portuguesa, Lisboa, Ed Notícias.
NASCIMENTO, Z., PINTO, J. (2005), A Dinâmica da Escrita — Como escrever com êxito, Lisboa, Plátano.
SILVA, P. (2010), Manual de Técnicas de Expressão e Comunicação, I-II, Lisboa, Edições Rumo.
SOLOMON, O. (1988), "Semiotics and Marketig. New directions in industrial design applications", Internaional Journal of Research and Marketing 4: 201-215
WESTON, A. (1996), A arte de argumentar, Lisboa, Gradiva.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-05-04

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