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Learning outcomes |
A) From the Multimedia Communication unit students are expected to theoretical content related to communication and multimedia in order to which are capable of promoting and promoting the sale of goods, products and services in the market.
B) The student should be able to define what is the communication and how it can be realized, as well as how competences related to the theory and basic practice of the graphic arts, the communication and visual communication design applied to the promotion and sale of entities, companies, goods products and services.
C) The student should be able to create a visual identity (elaborate logos or acronyms, cards-devises, envelopes, flyers, packaging, billboards, advertising gifts, institutional page on the Internet, advertising using the sound and image - animations, videos) of a company, product or service.
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Main Bibliography |
ARNHEIM, Rudolf. “Arte e Percepção Visual”, São Paulo: Pioneira/EDUSP, 1997.
AUSTIN, Tricia; DOUST, Richard. “New Media Design”. London, Laurence King Publishing, 2007
CLIFTON, Rita. “O mundo das marcas”. Lisboa: Editorial, 2004
FARINA, Modesto. “Psicodinâmica das cores em comunicação”. São Paulo: Edgar B., 2006.
JOLY, Martine. “Introdução à Análise da Imagem”, Campinas, Papirus, 1996
LIMA, Luís Costa. “Teoria da Cultura de Massa.” São Paulo, EDITORA PAZ E TERRA S.A., 2005
MONTEIRO, Ana Cristina; CAETANO, Joaquim; MARQUES, Humberto; LOURENÇO, João. “Fundamentos de Comunicação”. Lisboa, Edições SÍLABO, 2006
PACKER, Randall & JORDAN, Ken. “Multimédia: from Wagner to virtual reality”. London, Norton, 2001
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