Main Bibliography |
Block , Tamara Brezen; Robinson , William A. (1994), The Dartnell's Sales Promotion Handbook, Dartnell Corporation, 8th edition Churchill G. A. et al.; Sales Force Management, 7ª ed., McGraw-Hill, 2003 Dalrymple D.J et al.; Sales Management, Wiley, 2001 (7ª ed.) Jobber D. e Lancaster G.; Selling and Sales Management, FT-Prentice Hall, 2006 (7th ed.) Justino, Luís; Direcção Comercial, LIDEL, 2007 Küster, Inês; Román, Sérgio; Venta Personal y Dirección de Ventas, Thomson, 2006
|