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Learning outcomes |
Acquisition of expertise to be able to know and to apply the law and legal principles at the commercial activity and the interaction with consumers. In addition, students should know the advertising law, copyright, consumer rights, sales rules, data protection, web-marketing and e-commerce.
At the end of the course, students must be able to identify and apply the advertising law, consumer contracts, sales rules, personal data, consumer rights, and regulation of contracts concluded at the Internet.
The student will be enabled to solve practical cases using the normative texts.
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Main Bibliography |
AMORIM, Ana Clara Azevedo de Amorim, Manual de Direito da Publicidade, Petrony Editora, 2018;
CHAVES, Rui Moreira, Regime Jurídico da Publicidade, Almedina 2005;
CORREIA, Luís Brito, Direito da comunicação social vol. II - Direito de autor e da publicidade, Almedina 2005;
CARVALHO, Jorge Morais, Manual de Direito do Consumo, Almedina 2014;
ALMEIDA, Carlos Ferreira de, Direito do Consumo, Almedina, 2005;
OLIVEIRA, Elsa Dias, A protecção dos Consumidores nos contratos de celebrados através da Internet, Almedina, 2002.
VASCONCELOS, Pedro Pais, Teoria Geral do Direito Civil, Almedina, 2012.
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