Mode of delivery |
The sessions are of theoretical and practical and the program is intended as a whole to reflect on the issues while empowering students with solid knowledge of the major theoretical-practical fundamentals. The first chapter provides an introduction to the basics of entrepreneurship and business creation. In the following five chapters explores the essential components that comprise the entrepreneur, business idea, technology, product and market, legal, financing of new business and business plan. Finally, in the last three chapters deals with the elements essential to encourage entrepreneurship and entrepreneurial. Students have the opportunity to identify, understand and apply the main tools of entrepreneurship, allowing them to develop a proposal for a business idea.
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Main Bibliography |
Bateman, Thomas S.; Snell, Scott A. (2007): Management - Hill Leading & Collaborating in a Competitive World, 7ª Ed., McGraw-Hill International Edition. Ferreira, Manuel Portugal; Santos, J. e Serra, F. (2008): “Ser Empreendedor – Pensar Criar e Moldar a Nova Empresa” Edições Sílabo, Lisboa. Hisrich, R. Peters; M. Shepherd, D. (2005): Entrepreneurship. Empreendedores, 6ª Edição McGraw-Hill, Madrid. Silva, Maria José (2007): “Inovação e Empreendedorismo” e “Financiamento das Empresas de Base Tecnológica” in Manual de Dinamização de Empresas de Base Tecnológica, (Eds.) M. Raposo, M.J. Silva & R. Rodrigues, Universidade da Beira Interior, Covilhã Timmons, J.; Spinelli, S, (2007) New Venture Creation: Entrepreneurship for the 21st Century 7thEd., Londres, UK: Prentice-Hall. Thompson, A.; Strickland, A. e Gamble, J. (2008) Administração estratégica, 15ª Edição, McGraw-Hill Portugal. Sarkar, Soumodip (2007): Empreendedorismo e Inovação, Escolar Editora, Lisboa.
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