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Business and Marketing Ethics

Code 9831
Year 1
Semester S2
ECTS Credits 4
Workload TP(16H)
Scientific area Marketing e Estratégia
Entry requirements NA
Learning outcomes - Describe and discuss concepts, importance and challenges of business and marketing ethics, as well as corporate social responsibility.
- Discuss the contexts of marketing/business ethics, considering the roles of various stakeholders.
- Identify, interpret and discuss specific issues of ethics in relation to marketing.
- Discuss and reflect upon the concept and scope of critical marketing.
- Critically evaluate the emphasis, approach and concept of marketing, and the impact of marketing on individual consumers, society and natural environment.
- Discuss the concept of sovereignty of consumers and that of consumers’ vulnerability
- Critically evaluate approaches and developments in the field.
Syllabus Understanding Business & Marketing Ethics
Critical Thinking (CT)
Critical Marketing (CM)
The Expanding Domain of Marketing and Ethics: Beyond Profit
Social and Environmental Responsibility
Main Bibliography Alvesson, M. (1994). “Critical Theory and Consumer Marketing”, Scandinavian Journal Management, 10 (3), 291-313.
Bray, J., Johns, N. and Kilburn, D. (2011). “An exploratory study into the factors impeding ethical consumption”, Journal of Business Ethics, 98(4), 597-608.
Crane, Andrew & Matten, Dirk (2016). Business Ethics, Oxford: Oxford University Press, 4th edition. (Chapter 1, 2 and 8).
Kotler, P. (2011). “Reinventing Marketing to Manage the Environmental Imperative”, Journal of Marketing, 75 (4), 132-135.
Lim, W.M. (2016). “A blueprint for sustainability marketing: Defining its conceptual boundaries for progress”, Marketing Theory, 16 (2), 232-249.
Murphy, P., Laczniak, G. & Prothero, A. (2012). “Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions” in Murphy, P., Laczniak, G. & Prothero, A. (eds.). Ethics in Marketing – International Cases & Perspectives, London: Routledge: 3-47.
Teaching Methodologies and Assessment Criteria As metodologias de ensino são concebidas tanto para desenvolver e encorajar as competências críticas e de pensamento dos estudantes, como para fundamentar estas competências numa preocupação pelas questões éticas e de sustentabilidade que afectam as empresas. Os materiais abrangidos, as leituras e os métodos de aprendizagem (por exemplo, debate, análise crítica dos argumentos e teorias dos autores, métodos baseados na arte) são concebidos e planeados com este objectivo em mente. Para a sua avaliação, espera-se que os estudantes se empenhem reflexivamente nos temas abordados e contribuam activamente para discussões profundas e análises escritas à sua volta, apoiadas por uma leitura académica e mais ampla.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-09-15

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