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Advanced Communication Themes II

Code 9934
Year 1
Semester S2
ECTS Credits 15
Workload OT(15H)/S(45H)
Scientific area Communication Sciences
Entry requirements None.
Mode of delivery Face-to-face.
Work placements Not applicable.
Learning outcomes The main objective of this curricular unit is to deepen the articulation between the doctoral research projects and the research topics and projects of the research unit Labcom.IFP, thus boosting both the postgraduate training and the research activities in the area of communication sciences.
By the end of this curricular unit, students should be able to:
1 – Identify advanced research in the following areas:
– Communication and arts;
– Communication and science;
– Communication and journalism;
– Communication and politics;
– Communication and advertising;
– Communication and public relations;
2 – Discuss that advanced research both in a verbal and written way, namely through communications, articles and book chapters.
3 - Problematize the relationships between the various areas of research in communication sciences.
Syllabus 1. Recent advanced research in the following areas:
– Communication and arts;
– Communication and science;
– Communication and journalism;
– Communication and politics;
– Communication and advertising;
– Communication and public relations,
2. Relationships between the various research areas.

NOTE. The teachers of the curricular unit and/or the modules will make the specification of each of the topics within the aforementioned areas.
Main Bibliography 1 – Communication and arts
Didi-Huberman, G. (2007). L’Image ouverte: motifs de l'incarnation dans les arts visuels. Paris: Gallimard.
Ferry, L. (2012). Homo aestheticus: a invenção do gosto na era democrática. Lisboa: Edições 70.
Mast, G., Cohen, M, & Braudy, L. (Eds.) (1992). Film theory and criticism: Introductory readings. New York: Oxford University Press.

2 – Communication and science
Gross, A. G., Harmon, J. E., & Reidy, M. S. (2002). Communicating science: The scientific article from the 17th century to the present. Oxford, New York: Oxford University Press.
Laszlo. P. (2006). Communicating science: A practical guide. Berlin, Heidelberg: Springer-Verlag.
Russell, N. J. (2010). Communicating science: Professional, popular, literary. Cambridge: Cambridge University Press

3 – Communication and journalism
Siaperas, E., & Veglis, A. (Eds.) (2012). The global handbook of online journalism. New York: Wiley-Blackwell.
Wahl-Jorgensen, K., & Hanitzsch, T. (Eds.) (2009). Handbook of journalism studies. New York: Routledge.

4 – Communication and politics
Giansante, G. (2015). Online political communication: How to use the web to build consensus and boost participation. Heidelberg, New York: Springer.
Rother, R. (2002). Leni Riefenstahl: The seduction of genius (Propaganda Studies in Modern Political Communication). London: Continuum.

5 – Communication, adverstising and public relations
Floch, J.-M. (1995). Identités visuelles. Paris: Puf.
Sanchez Corral, L. (1997). Semiótica de la publicidad. Madrid: Sintesis.
Twicthel, J. B. (1997). Adcult USA: The triumph of advertising in American culture. New York, Columbia University Press.
Stromback, J. & Kiousis, S. (Eds) (2011) Political public relations: Principles and applications. New York: Routledge.

NOTE. A more specific literature about each of the areas will be provided by the teachers of the curricular unit and/or t he modules.
Teaching Methodologies and Assessment Criteria Preparation of a research project, with a maximum of 50 pages, to be presented and discussed at the end of the semester in a qualification examination organized by the Course Committee, with a weight of 70% in the final grade. Presentation of a scientific paper to be submitted or already submitted to a journal of the specialty, with a weight of 30% in the final grade. Students who obtain a minimum of 10 (ten) values will be approved. Attendance is required in at least 75% of classes.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-01-28

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