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Strategic Management

Code 11575
Year 1
Semester S1
ECTS Credits 4
Workload TP(16H)
Scientific area Marketing e Estratégia
Entry requirements Not applicable.
Learning outcomes The Strategic Management curricular unit aims to understand and analyse the main theories underlying the strategic management; to characterize the strategic management process, and to provide the means and tools of strategic formulation and implementation.
Furthermore, it intents the students acquire the following competences: knowledge of the major theories of management, ability to identify and develop the strategic management process, ability to articulate and analyse the concepts and techniques of strategic management; and domain of the strategic formulation and implementation tools.
Syllabus I - Basic Concepts of Strategic Management
II - Analysis of Environment and Industry
III - Internal Analysis: Analysis of the Organization
IV - Strategy Formulation
V - of the Strategy Implementation
VI - Evaluation and Control
Main Bibliography Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford, University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition,Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3-rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Teaching Methodologies and Assessment Criteria The classes are theoretical and pratical with particular emphasis on research activities, organization and study conducted by the student. The classes are organized by combining two complementary teaching techniques: (i) presentation and discussion classes (they are supported by slides and also for articles and/or chapters of books used to motivate the discussion, as well as other support material available through platform E-contents)
(ii) lessons and guided practice are oriented towards the achievement of two individual work. The first one is the analysis of a scientific paper. The second one is the preparation, and presentation of a scientific paper on a topic related to Strategic Management. The assessment consists of two components: conducting a review of an article and elaboration of a scientific article. Each of these two components is weighted with 20% and 80% respectively.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-02-25

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