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Communication Theory

Communication Theory

Code	11719
Year	1
Semester	S2
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Communication Sciences
Entry requirements	-
Mode of delivery	Face-to-face.
Learning outcomes	Providing the students with a broad perspective of communication theories and with the understanding of a variety of theorectical traditions and paradigms that have dealt with communication and media as objects of scientific thought and research all along the last hundred years. - To get a broad vision of communication theories that have developped in the last hundred years. - To interpret phenomena in the field of communication by applying theorectical thought to concrete situations. - To make critical synthesis of some important texts in the field of communication theory. - To produce written analysis and to discuss orally some of the proeminent texts in communication theory. - To have theorectical bases allowing for a reflexive approach to professional practice in the field of communication.
Syllabus	1. Theories of "transmission": Lasswell's functionalism; information theory; cibernetics. 2. "Ritualistic" theories: the public as seen by G. Tarde; symbolic interaccionism. 3. Pragmatics of human communication: Palo Alto and frame-messages. 4. Medium and representation; J. Meyrowitz and electronic media. 5. An interaccional model for mediated comunication: J. Thompson 6. Network communication; remediation; convergence.
Main Bibliography	Fiske, J. (2002). Introdução ao Estudo da Comunicação. Porto: Asa. Goldhaber, M. H. (1997). The attention economy and the Net. First Monday, 2 (4). Hohlfeldt, A., Martino, L. e França, V. V. (2001). Teorias da Comunicação. Petrópolis: Editora Vozes. Holmes, D. (2005). Communication Theory: media, technology, society. Londres, Sage. Jenkins, H. (2006). Convergence culture. New York: University Press. McLuhan, M. (1990). Os meios de comunicação como extensões do homem. São Paulo: Cultrix. Meyrowitz, J. (1986). No sense of place: The impact of electronic media on social behavior. New York: Oxford University Press. Serra, J. P. (2007). Manual de Teoria da Comunicação. Covilhã: Livros LabCom. Shannon, C., & Weaver, W. (1964). The Mathematical Theory of Communication. Urbana, University of Illinois Press. Wiener, N. (1985). Cybernetics: Or control and communication in the animal and the machine. Cambridge, MIT.
Language	Portuguese. Tutorial support is available in English.