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Workshop Curricular Unit II

Code 13016
Year 1
Semester S2
ECTS Credits 9
Workload OT(20H)/PL(30H)/TP(10H)
Scientific area Cultura
Entry requirements n/a
Learning outcomes 1. To know, in practice and in a meditated way, the work involved in the communication of a cultural institution.
2. To be able to propose a new idea that could be implemented by and with the partner institution.
Syllabus 1. Cultural communication at the institutional level. Case study: UBI's Wool Museum.
2. Strategies to apply social networks to mobilize specific target audiences.
3. "Project thinking": Ideation - strategy - preparation - implementation.
4. Critical reflection about the obtained results.
Main Bibliography DANTAS, Vera, A Dimensão Cultural do Projecto Europeu: Da Europa das culturas aos pilares de uma política cultural europeia, Lisboa, Ministério dos Negócios Estrangeiros, 2007.
GIBBINS, John R., Contemporary Political Culture, London, Sage, 1990.
LOPES, Eliana Raquel Silva Ramalho, Programação Cultural enquanto Exercício de Poder, Lisboa, Universidade Nova, 2010.
LOPES, João Teixeira, Da Democratização à Democracia Cultural: Uma reflexão sobre políticas culturais e espaço público, Porto, Profedições, 2007.
RUBIM, António Albino Canelas e Rubens Bayardo (eds.), Políticas Culturais na Ibero-América, Salvador, Edufba, 2008.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-11

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