| Code |
13340
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
TP(30H)
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| Scientific area |
Management
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Entry requirements |
Not applicable.
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Mode of delivery |
--
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Learning outcomes |
Objectives:
1. To understand the process of evaluating and developing business opportunities.
2. Define criteria for assessing the market potential of a business idea and the resources needed to introduce it to the market.
3. Apply tools for designing, innovating and validating business models.
Competences:
a. Being able to assess and develop a business opportunity.
b. Be able to structure a business model using design, innovation and planning tools.
Sustainable Development Goals (SDGs):
This curricular unit also aims to contribute to the training of students capable of meeting the targets of SDG 8 - Promote inclusive and sustainable economic growth, full and productive employment and decent work for all; and SDG 9 - Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.
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Syllabus |
Module 1 – Foundations of Entrepreneurship – Introduction and entrepreneurial paradigms (T: 6H)
1.1. Entrepreneurship as a career choice
1.2. Actors, resources and entrepreneurial ecosystems
1.3. Entrepreneurship and economic development/growth
Module 2 – Opportunity assessment and development (T: 12H)
2.1. Generating a business idea
2.2. The difference between ideas and opportunities
2.3. Evaluating and seizing an entrepreneurial opportunity
2.4. Developing an entrepreneurial opportunity
Module 3 – Business models and validation (T: 12H)
3.1. Business model design
3.2. Business model canvas: N-dimensional
3.3. Value Creation Wheel (VCW)
3.4. Opportunity validation
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Main Bibliography |
Basic books:
Aagaard, A. (2024) Business Model Innovation: Game Changers and Contemporary Issues. Springer. Open access: https://link.springer.com/book/10.1007/978-3-031-57511-2
Lages, L.; Fonseca, V.; & Toh, P. (2024). The VCW Method for Innovation, Decision Making and Problem Solving. VRBL. https://www.valuecreationwheel.com/
Leitão, J. (2019). Open Innovation Business Modeling: Gamification and Design Thinking Applications, Series: Contributions to Management Science, Springer. ISBN: 978-3-319-91281-3.
Complementary books:
Osterwalder A. & Pigneur, Y. (2010). Business Model Generation – A Handbook for Visionaries, Game Changers and Challengers. John Wiley and Sons, Inc., Hoboken, New Jersey. ISBN: 9780470876411.
Bland, D. & Osterwalder A. (2019). Testing Business Ideas: A Field Guide for Rapid Experimentation, Wiley. ASIN: B07ZZM9FDT.
Manual:
https://www.eitfood.eu/media/documents/EIT_Food_Start-Up_Manual_Final.pdf
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Teaching Methodologies and Assessment Criteria |
Case studies and scientific articles are presented to better illustrate the application of various strategic and operational tools related to business models.
Work - Elaboration of the business model (BM):
Tools/Elements: Triple-Layer Model (4X) Canvas; Empathy Map; Value Proposition Design; and VCW.
Work teams: 3 students
Pitch report: 15th November, 2024.
Final presentation: 20th November, 2024.
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Language |
Portuguese. Tutorial support is available in English.
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