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Business Strategy

Business Strategy

Code	14003
Year	2
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Management
Entry requirements	Not applicable.
Learning outcomes	The Business Strategy course has as its main objective: To transmit a set of concepts, tools and analysis techniques, which allow students to understand and extend their range of scientific knowledge in this area. It is intended that students during the learning process, acquire the following competences: To know the essential strategic business analysis tools, analyse a firm and/or sector from a strategic point of view, and develop skills in the analysis of case studies and basic research.
Syllabus	1 - Domain and Specificity of Business Strategy 2 - External Analysis 3 - Internal Analysis 4 – SWOT Analysis 5 – Typologies of Strategies
Main Bibliography	Ansoff, H.L. (1965). Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion. McGraw-Hill. Cardoso, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa. Dess, G., Lumpkin, G.T. & Eisener, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin. Freire, A. (2020), Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora. Helfat, C. E, Finkelstain, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D. & Winter, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. Hitt, M., Ireland, R. & Hoskisson, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK. Hunger, J. D. & Wheelen, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall. Marcus, A. A. (2005), Management Strategy: Achieving Sustained Competitive Advantage, International Edition, McGraw-Hill, NY. Martine
Language	Portuguese. Tutorial support is available in English.