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Strategy and Competitiveness

Strategy and Competitiveness

Code	14034
Year	1
Semester	S1
ECTS Credits	6
Workload	OT(15H)/TP(30H)
Scientific area	Management
Entry requirements	Not applicable
Mode of delivery	Face-to-face
Learning outcomes	To enable students to understand and extend the range of scientific knowledge in this area and transmit a set of concepts, tools and analysis techniques, to ascertain, investigate and analyze the main tools of strategic analysis and competitiveness. To understand and apply strategic tools for competitive analysis business, evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills in this area.
Syllabus	I - CONTEXT OF STRATEGY AND COMPETITIVENESS 1.1- Introduction 1.2 - Competitive Strategy and Industrial Sector II - STRATEGY ANALYSIS AND COMPETITIVE ADVANTAGE 2.1 - Industry Structural Analysis 2.2 - Positioning within the Industry 2.3 - Sources of Competitive Advantage 2.4 - Technology and Competitive Advantage III - BUSINESS COMPETITIVENESS 3.1 - Introduction 3.2 - The need for a new paradigm 3.3 - A new theory of national competitive advantage 3.4 - The competitive advantage of companies in global industries 3.5 - Determinants of competitive advantage 3.6 - The dynamics of national advantage 3.7 - Competitive advantages: the Portuguese case
Main Bibliography	ANSOFF, I. (1965), Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo; CARDOSO, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa; DESS, G., LUMPKIN, G.T. & EISENER, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin. DÉTRIE, J-P et al. (1993), Strategor - Estratégia, Estrutura, Decisão, Identidade, Política Global de Empresa, Lisboa, D. Quixote; FREIRE, A (1997), Estratégia: Sucesso em Portugal, Edições Verbo. GODET, M. (1993), Manual de Prospectiva Estratégica; Dom Quixote, Lisboa. GOODSTEIN, L. (1992), Applied Strategic Planning: A Comprehensive Guide, San Diego; Pfeiffer. HELFAT, C. E, FINKELSTAIN, S., MITCHELL, W., PETERAF, M., SINGH, H., TEECE, D. WINTER, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. HITT, M., IRELAND, R. & HOSKISSON, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Teaching Methodologies and Assessment Criteria	The course gives particular emphasis to the activities of research, organization, and study conducted by the student, and the accomplishment of theoretical-practical research work. The classes are organized by combining two complementary teaching techniques: (i) lecture and discussion classes (supported by slides and also by articles and/or book chapters used to motivate the discussion, as well as other supporting material made available through the platform E-content); (ii) practical and oriented towards the realization in research work about the strategy. The evaluation will be carried out according to the following criteria: (1) Written research work: 70%. (2) Oral presentation of research work: 30%
Language	Portuguese. Tutorial support is available in English.