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Strategy and Competitiveness

Code 14034
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(30H)
Scientific area Management
Entry requirements Not applicable
Mode of delivery Face-to-face
Learning outcomes To enable students to understand and extend the range of scientific knowledge in this area and transmit a set of concepts, tools and analysis techniques, to ascertain, investigate and analyze the main tools of strategic analysis and competitiveness.

To understand and apply strategic tools for competitive analysis business, evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills in this area.
Syllabus I - CONTEXT OF STRATEGY AND COMPETITIVENESS
1.1- Introduction
1.2 - Competitive Strategy and Industrial Sector

II - STRATEGY ANALYSIS AND COMPETITIVE ADVANTAGE
2.1 - Industry Structural Analysis
2.2 - Positioning within the Industry
2.3 - Sources of Competitive Advantage
2.4 - Technology and Competitive Advantage

III - BUSINESS COMPETITIVENESS
3.1 - Introduction
3.2 - The need for a new paradigm
3.3 - A new theory of national competitive advantage
3.4 - The competitive advantage of companies in global industries
3.5 - Determinants of competitive advantage
3.6 - The dynamics of national advantage
3.7 - Competitive advantages: the Portuguese case

Main Bibliography ANSOFF, I. (1965), Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo;
CARDOSO, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa;
DESS, G., LUMPKIN, G.T. & EISENER, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin.
DÉTRIE, J-P et al. (1993), Strategor - Estratégia, Estrutura, Decisão, Identidade, Política Global de Empresa, Lisboa, D. Quixote;
FREIRE, A (1997), Estratégia: Sucesso em Portugal, Edições Verbo.
GODET, M. (1993), Manual de Prospectiva Estratégica; Dom Quixote, Lisboa.
GOODSTEIN, L. (1992), Applied Strategic Planning: A Comprehensive Guide, San Diego; Pfeiffer.
HELFAT, C. E, FINKELSTAIN, S., MITCHELL, W., PETERAF, M., SINGH, H., TEECE, D. WINTER, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK.
HITT, M., IRELAND, R. & HOSKISSON, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Teaching Methodologies and Assessment Criteria The course gives particular emphasis to the activities of research, organization, and study conducted by the student, and the accomplishment of theoretical-practical research work. The classes are organized by combining two complementary teaching techniques: (i) lecture and discussion classes (supported by slides and also by articles and/or book chapters used to motivate the discussion, as well as other supporting material made available through the platform E-content); (ii) practical and oriented towards the realization in research work about the strategy. The evaluation will be carried out according to the following criteria:
(1) Written research work: 70%.
(2) Oral presentation of research work: 30%
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-10-04

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