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Learning outcomes |
It is expected that the student will be able to understand the specifics inherent to each distribution channel, explore the factors that contribute to the existence and functioning of any point of sale in conditions of efficient distribution, relate the layout of the establishment with the type and philosophy of the store. point of sale and understand the need to update it, in light of new market trends. It is also intended to develop up-to-date knowledge on strategic themes in production management with a view to optimizing processes, both in industrial companies and in service companies, as well as analyzing and applying tools and methodologies used in the management of Operations in the context of the optimization of processes. processes, with special emphasis on those existing within the Lean Philosophy.
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Main Bibliography |
James P. Womack e Daniel T. Jones (2005) “Lean Solutions: How Companies and Customers Can Create Value and Wealth Together”, Free Press.
Carvalho, José Crespo, Dias, E. (2004) Estratégias Logísticas, Edições Sílabo.
Carvalho, José Crespo de, 2004, A Lógica da Logística , Edições Sílabo
Christopher, Martin (2005), Logistics and Supply Chain Management, Pitman Publishing/Financial Times.
Moura, Benjamim, Logística: Conceitos e Tendências, ISBN: 989-615-019-2, 1ª Ed. /2006.
Castro, Enrique, Distribuición Comercial, McGraw Hill, 3ª Ed., 2004, ISBN: 84-481-4074-5.
Levy, Michael e Weitz, Barton, Retailing Management, 5ª Ed. McGraw-Hill, 2004.
Frank, Hoy e Stanworth, John, Franchising: An International Perspective, Routledge, 2003.
Caetano, Rolando Joaquim Santos, (2004),
Merchandising, A Comunicação no Ponto de
Venda, Edições Comunicando 1ª Edição de 2004.
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Teaching Methodologies and Assessment Criteria |
- The course evaluation will have the following components:
- Individual test [50%] – To be held on June 8th.
- Group work on chapter 1 [50%] – Presentation of a lean tool that serves to eliminate waste and increase business productivity. It is intended to describe the tool, its applicability and how it contributes to the waste reduction sought by the lean philosophy. In addition to describing the tool, it is intended to apply it to a real case or, alternatively, to carry out a Systematic Literature Review (SLR) of studies that analyze the chosen tool.
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