You need to activate javascript for this site.
Menu Conteúdo Rodapé
  1. Home
  2. Courses
  3. Management
  4. Strategy and Competitiveness

Strategy and Competitiveness

Code 14062
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(30H)
Scientific area Management
Entry requirements Not Applicable.
Mode of delivery face-to-face
Learning outcomes To enable students to understand and extend the range of scientific knowledge in this area and to transmit a set of concepts, tools, and analysis techniques to ascertain, investigate, and analyze the main tools of strategic analysis and competitiveness.

To understand and apply strategic tools for competitive analysis business, to evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills in this area.
1.1- Introduction
1.2- Competitive strategy and industrial sector

2.1- Structural analysis of an industry
2.2- Positioning within of an industry
2.3- Competitive advantage sources
2.4 -Technology and competitive advantage

3.1- Introduction
3.2- Needed of a new paradigm
3.3- A new theory of the national competitive advantage
3.4- Firm competitive advantage in global industries
3.5- Determinants of competitive advantage
3.6 - National competitive advantage: the case of Portugal
Main Bibliography Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Mintzberg, H. (1995). Estrutura e Dinâmica das Organizações; Dom Quixote, Lisboa.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Porter, M. (1985). Competitive Advantage, New York, The Free Press;.
Porter, M. (1990). The Competitive Advantage of Nations; the Macmillan Press, London.
Relatorio Monitor Company (1994). Construir as Vantagens Competitivas de Portugal; Edição do Forum para a Competitividade.
Thompson, A.; Strickland, A. J. e Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Walker, G. (2003). Modern Competitive Strategy. International Edition, McGraw-Hill.
Teaching Methodologies and Assessment Criteria The Unit gives particular emphasis to the activities of research, organization and study conducted by the student, and the accomplishment of theoretical-practical research work. The classes are organized by combining two complementary teaching techniques: (i) lecture and discussion classes (supported by slides and also by articles and/or book chapters used to motivate the discussion, as well as other supporting material made available through the platform E-content); (ii) practical and oriented classes (they are oriented to the realization of research work about strategy.

Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-10-30

The cookies used in this website do not collect personal information that helps to identify you. By continuing you agree to the cookie policy.