English

Code	14366
Year	1
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Letras
Entry requirements	n.a.
Mode of delivery	Face-to-face
Work placements	not applied
Learning outcomes	1. To acquire communication skills in the field of Marketing; 2. To express, in a clear, brief and convincing manner, ideas and points of view; 3. To be able to work with others and to solve problems in a dynamic and creative fashion; 4. To be able to effectively negotiate in English.
Syllabus	1. Introduction to marketing and advertising; 2. Customer acquisition; 3. Planning a marketing strategy; 4. Creating ads; 5. Marketing tools; 6. Presenting your public face; 7. Marketing through trade fairs
Main Bibliography	Mandatory: • Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press. Recommended: • Hiam, A. (2014). Marketing for Dummies (4th Edition). New Jersey: John Wiley & Sons. • Lafond, C., Vine, S., & Welch, B. (2010). English for Negotiating. Oxford: Oxford University Press. • McCarthy, M., & O'Dell, F. (2004). English Phrasal Verbs in Use. Cambridge: Cambridge University Press. • Murphy, R. (2012). English Grammar In Use (Fourth Edition). Cambridge: Cambridge University Press. • Philip Kotler, V. W. (2005). Principles of Marketing (4th Edition). Essex: Pearson Education • Yadin, D. (2002). The International Dictionary of Marketing. London: Kogan Page Limited
Language	Portuguese. Tutorial support is available in English.