| Code |
14366
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
6
|
| Workload |
TP(60H)
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| Scientific area |
Letras
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|
Entry requirements |
n.a.
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|
Mode of delivery |
Face-to-face
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|
Work placements |
not applied
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|
Learning outcomes |
1. To acquire communication skills in the field of Marketing;
2. To express, in a clear, brief and convincing manner, ideas and points of view;
3. To be able to work with others and to solve problems in a dynamic and creative fashion;
4. To be able to effectively negotiate in English.
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Syllabus |
1. Introduction to marketing and advertising;
2. Customer acquisition;
3. Planning a marketing strategy;
4. Creating ads;
5. Marketing tools;
6. Presenting your public face;
7. Marketing through trade fairs
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Main Bibliography |
Mandatory:
• Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press.
Recommended:
• Hiam, A. (2014). Marketing for Dummies (4th Edition). New Jersey: John Wiley & Sons.
• Lafond, C., Vine, S., & Welch, B. (2010). English for Negotiating. Oxford: Oxford University Press.
• McCarthy, M., & O'Dell, F. (2004). English Phrasal Verbs in Use. Cambridge: Cambridge University Press.
• Murphy, R. (2012). English Grammar In Use (Fourth Edition). Cambridge: Cambridge University Press.
• Philip Kotler, V. W. (2005). Principles of Marketing (4th Edition). Essex: Pearson Education
• Yadin, D. (2002). The International Dictionary of Marketing. London: Kogan Page Limited
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Teaching Methodologies and Assessment Criteria |
Lessons are theoretical and practical, based on an English textbook pertaining to the field. Students are to increase their lexical range, as well as their grammatical skills, with several thematic exercises.
Assessment will reflect what has been learned in class and is aimed at (i) oral expression and comprehension and (ii) written expression and comprehension.
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Language |
Portuguese. Tutorial support is available in English.
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