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Expression Techniques

Code 14374
Year 1
Semester S1
ECTS Credits 6
Workload TP(60H)
Scientific area Letras
Entry requirements Correct expression in Portuguese.
Learning outcomes By the end of de semester the studend should be able to:
- understand the sign in the general theory of signification.
- widen horizons of interpretation, comprehension and fluent expression in Portuguese language.
- identify different textual typologies.
- acquire norms of textual production and written and oral expression in Portuguese language.
- promote the presentation and discussion of structured, linguistically correct and adequate information.
- understand and adapt theoretical notions to communicative specificities (eg context / situation, time, physical support, space, objective, stakeholders).
- produce texts in the areas of argumentative, expositive-explanatory, injuntivo-instructional, dialogal-conversational.
- develop and improve multiple techniques and competences of efficient communication and interaction
Syllabus I. The Significant Phenomenon
1. Sign and the representation of the world
2. Concept of Text. Intersemiotic Translation
II. Text production
1. Introduction: Grammar Notes. The NAOLP
2. Principles of standard and ethics
3. Writing techniques, according to different communicative situations
4. Modalities of expression, according to different communicative situations
Main Bibliography ANDERSEN, J. (1999), Como falar em público para grupos, Lisboa, CETOP.
CAMPBELL, J. (1993), Técnicas de Expressão Oral, Lisboa, Ed. Presença.
CASCARDI, A. et al.. (1994), Retórica e Comunicação, Porto, Ed. ASA.
CAVAZZA, N. (2001), Como comunicar e persuadir: na publicidade, na política, na informação e nas relações pessoais, Lx, Presença.
CUNHA, C., CINTRA, L. (1984), Nova Gramática do Português Contemporâneo, Lx, Edições Sá da Costa.
ESTRELA, E. (s.d.), Dúvidas do Falar Português, 1-4, Lisboa, Ed Notícias.
MACHADO, J. (s.d.), Estrangeirismos na Língua Portuguesa, Lisboa, Ed Notícias.
NASCIMENTO, Z., PINTO, J. (2005), A Dinâmica da Escrita — Como escrever com êxito, Lisboa, Plátano.
SILVA, P. (2010), Manual de Técnicas de Expressão e Comunicação, I-II, Lisboa, Edições Rumo.
SOLOMON, O. (1988), "Semiotics and Marketig. New directions in industrial design applications", Internaional Journal of Research and Marketing 4: 201-215
WESTON, A. (1996), A arte de argumentar, Lisboa, Gradiva.
Teaching Methodologies and Assessment Criteria Teaching methods:
- Presentation and application of contents;
- written exercises;
- Oral presentations, eventually resorting to audiovisual means.

Work material in class: texts and exercises provided by the teacher; material collected by the students.

Assessment criteria (in a twenty-point numerical scale):
Final group assignment- up to 10 points;
Specific evaluation assignments (five individual tasks up to 2 points each) - up to 10 points.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-12

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