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Negotiation

Code 14378
Year 2
Semester S1
ECTS Credits 6
Workload PL(30H)/T(30H)
Scientific area Marketing
Entry requirements None
Learning outcomes Develop an ethical/value-based approach to negotiation.
Recognize the importance of collaborative/problem-solving negotiation.
Build effective practical strategies for negotiation.
Be able to participate in a negotiation process, analyzing the essential variables
Syllabus Chapter 1. Negotiation
Chapter 2. Fundamental Elements of Negotiation
Chapter 3. Types of Negotiation
Chapter 4. Strategies, Negotiation Techniques, and Tactics
Chapter 5. Qualitative and Quantitative Approaches to Negotiation
Chapter 6. International Negotiation
Main Bibliography • THOMPSON, Leigh L. (2008); “A razão e o coração do negociador – Guia para negociar com sucesso”, Monitor, Lisboa
• THOMPSON, Leigh L. (2020); “The Mind and Heart of the Negotiator”, Prentice Hall, 7ª edição
• CORREIA, António D. (2019); “Manual de Estratégia Negocial”, Lidel, 1ª edição, Lisboa
• FISHER, Roger; Ury, William e Patton, Bruce (2007); “Como conduzir uma negociação – Chegar a acordo sem ceder”, 7ª edição, Lua de Papel, Porto (Título original: Getting to yes: Negotiating agreement without giving in)
• FISHER, Roger e Ertel, Danny (2008); “Como conduzir uma negociação. Livro de exercícios”, 1ª edição, Lua de Papel, Porto
• CARVALHO, José Crespo de (2013); “Negociação”, Edições Sílabo, Lda.; 4ª edição, Lisboa
• CARVALHO, José Crespo de (2010); “Negociação para (in)competentes relacionais”, Edições Sílabo, Lda.; 2ª edição, Lisboa
Teaching Methodologies and Assessment Criteria Students will be assessed in the course in a way that encourages self-learning, valuing the work done both inside and outside the classroom.
Assessment parameters:
? Completion of an assessment test to be held on a date to be scheduled by the course director - 40% of the final grade = 24% preparation report + 15% negotiation report + 1% price list submission
? Completion of group work - 40% of the final grade (The weighting of this work remains the same for the exam assessment)
? Performance in laboratory/practical classes - 20%
? Attendance in laboratory/practical classes - maximum of 2 absences
? The assessment rules in force at UBI will be followed.
In order to pass the learning phase, students must obtain a minimum grade of 7 in the assessment test. In order to pass the course, students must obtain a minimum weighted grade of 8 in all group work.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2024-11-19

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