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Distribution and Merchandising

Code 14381
Year 2
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Marketing
Entry requirements n.a.
Learning outcomes With this curricular unit aims to provide the student with generic and specific skills that help him to enter the world of work. Thus, students are expected to develop the following generic skills: critical thinking, teamwork, research capacity, ability to generate new ideas, ability to adapt to new situations, ability to use scientific literature, ability to apply knowledge in practice.
In terms of specific competencies, with the Distribution and Merchandising unit, it is expected that the student will be able to understand the specifics inherent in each distribution channel, be able to explore the factors that contribute to the existence and operation of any point of sale in conditions of efficient distribution, relate the layout of the establishment with the type and philosophy of the point of sale and understand the need to update it, in accordance with new lifestyles and consumer taste.
Syllabus CAP. 1. INTRODUCTION
1.1 Concepts
1.2 Functions of the distribution
1.3 Distribution circuits
1.4 Distribution and e-commerce
CAP. 2 - DISTRIBUTION CHANNELS
2.1 Typologies
2.2 Features / Advantages / Disadvantages
2.3 New Business Concepts
CAP. 3 - FRANCHISING
3.1 Concept
3.2 Type of franchise
3.3 Features / Advantages / Disadvantages
CAP. 4 - POINT OF SALE
4.1 Static aspects
4.2 Dynamic Aspects
4.3 Aspects upstream / downstream
4.4 Typologies
CAP. 5 - VISUAL MERCHANDISING
5.1 Concepts
5.2 Sales area
5.3 Point of sale layout
5.4 The showcase
5.5 General store environment
5.6 Management of linear
5.7 Innovation in Merchandising
Main Bibliography Caetano, Rolando Joaquim Santos (2004), Merchandising - A Comunicação no Ponto de Venda, 1ª Ed., Edições Comunicando.
Castro, Enrique (2004), Distribuición Comercial, 3ª Ed., McGraw Hill.
Distribuição Hoje, Revista especializada em distribuição, AJE.
Franchising & New Business, Revista especializada em franchising.
Frank, Hoy; Stanworth, John (2003), Franchising: An International Perspective, Routledge.
Levy, Michael; Weitz, Barton (2004), Retailing Management, 5ª Ed. McGraw-Hill.
Mier, Huguette; Demetresco, Sylvia (2004), Vitrinas entre Vistas: Merchandising Visual, Senac, São Paulo, Brasil.
Rosseau, José António (1997), Manual de Distribuição Abril/Controljornal.
Simões, M. Barata (1991), Franchising - franquia, inovação e crescimento, 1ª Ed., Texto Editora.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-12

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