| Code |
14381
|
| Year |
2
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
TP(60H)
|
| Scientific area |
Marketing
|
|
Entry requirements |
n.a.
|
|
Learning outcomes |
With this curricular unit aims to provide the student with generic and specific skills that help him to enter the world of work. Thus, students are expected to develop the following generic skills: critical thinking, teamwork, research capacity, ability to generate new ideas, ability to adapt to new situations, ability to use scientific literature, ability to apply knowledge in practice.
In terms of specific competencies, with the Distribution and Merchandising unit, it is expected that the student will be able to understand the specifics inherent in each distribution channel, be able to explore the factors that contribute to the existence and operation of any point of sale in conditions of efficient distribution, relate the layout of the establishment with the type and philosophy of the point of sale and understand the need to update it, in accordance with new lifestyles and consumer taste.
|
|
Syllabus |
CAP. 1. INTRODUCTION
1.1 Concepts
1.2 Functions of the distribution
1.3 Distribution circuits
1.4 Distribution and e-commerce
CAP. 2 - DISTRIBUTION CHANNELS
2.1 Typologies
2.2 Features / Advantages / Disadvantages
2.3 New Business Concepts
CAP. 3 - FRANCHISING
3.1 Concept
3.2 Type of franchise
3.3 Features / Advantages / Disadvantages
CAP. 4 - POINT OF SALE
4.1 Static aspects
4.2 Dynamic Aspects
4.3 Aspects upstream / downstream
4.4 Typologies
CAP. 5 - VISUAL MERCHANDISING
5.1 Concepts
5.2 Sales area
5.3 Point of sale layout
5.4 The showcase
5.5 General store environment
5.6 Management of linear
5.7 Innovation in Merchandising
|
|
Main Bibliography |
Caetano, Rolando Joaquim Santos (2004), Merchandising - A Comunicação no Ponto de Venda, 1ª Ed., Edições Comunicando.
Castro, Enrique (2004), Distribuición Comercial, 3ª Ed., McGraw Hill.
Distribuição Hoje, Revista especializada em distribuição, AJE.
Franchising & New Business, Revista especializada em franchising.
Frank, Hoy; Stanworth, John (2003), Franchising: An International Perspective, Routledge.
Levy, Michael; Weitz, Barton (2004), Retailing Management, 5ª Ed. McGraw-Hill.
Mier, Huguette; Demetresco, Sylvia (2004), Vitrinas entre Vistas: Merchandising Visual, Senac, São Paulo, Brasil.
Rosseau, José António (1997), Manual de Distribuição Abril/Controljornal.
Simões, M. Barata (1991), Franchising - franquia, inovação e crescimento, 1ª Ed., Texto Editora.
|
|
Teaching Methodologies and Assessment Criteria |
The structuring of the contents was carried out considering the necessary adequacy of the same to the objectives of the curricular unit, since the concepts, methods, techniques and procedures fundamental to the understanding of the themes to be addressed in the curricular unit are transversally addressed. In this way, the enunciated contents and the use of the necessary methodological tools allow the development of the capacity for analysis and rationality in order to enhance theoretical, technical and operational knowledge and skills. There is also an interconnection between what was presented in terms of the syllabus, the defined objectives and the basic bibliography considered for the curricular unit.
|
|
Language |
Portuguese. Tutorial support is available in English.
|