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Marketing Law

Code 14390
Year 3
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Juridical Sciences
Entry requirements --
Learning outcomes Acquisition of knowledge about legal principls applicable to commercial activity in their interaction with consumers. Study of the law applicable to commercial advertising, copyright, consumer law, sales, protection of personal data, and Web-marketing and electronic commerce.
Syllabus 1. INTRODUCTION OF THE LAW
2. ADVERTISING LAW. Main principles of advertising law. Misleading publicity. Surreptitious advertising. Restrictions on advertising messages. Advertising contracts. Guardianship and responsibility in the field of advertising.
3. THE PROTECTION OF COPYRIGHT IN ADVERTISING
4. CONSUMER LAW. Ilegal commercial practices. A contractual advertising and labeling. Unfair Contract Terms. Contracts made both on and away from business premises, and contracts made at a distance. Aspects of the sale of consumer goods. Pricing rules. Producer responsibility. Consumer guarantees.
5. WEB-MARKETING AND E-COMMERCE. Internet service provider. Direct marketing rules. SPAM. Consumer guarantees of online transactions.
Main Bibliography AMORIM, Ana Clara Azevedo de Amorim, Manual de Direito da Publicidade, Petrony Editora, 2018;
CHAVES, Rui Moreira, Regime Jurídico da Publicidade, Almedina 2005;
CORREIA, Luís Brito, Direito da comunicação social vol. II - Direito de autor e da publicidade, Almedina 2005;
CARVALHO, Jorge Morais, Manual de Direito do Consumo, Almedina 2014;
ALMEIDA, Carlos Ferreira de, Direito do Consumo, Almedina, 2005;
OLIVEIRA, Elsa Dias, A protecção dos Consumidores nos contratos de celebrados através da Internet, Almedina, 2002.
VASCONCELOS, Pedro Pais, Teoria Geral do Direito Civil, Almedina, 2012.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-09

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