You need to activate javascript for this site.
Menu Conteúdo Rodapé
  1. Home
  2. Courses
  3. Marketing
  4. Marketing Law

Marketing Law

Code 14390
Year 3
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Juridical Sciences
Entry requirements None.
Learning outcomes Acquisition of knowledge about legal regimes applicable to commercial activity in its interaction with consumers. Students must know the legislation applicable to advertising, consumers law, the regime applicable to sales, protection of personal data.
At the end of the curricular unit, the student should be able to identify, interpret and apply the legal regime in force in relation to advertising communication, legal advertising business, consumer contracts, the legal regime for sales, data protection, always taking into account consumer rights, and the regime for contracts concluded via the Internet.
It is intended that the student is able to solve practical cases with the correct application of the legislation in force, as well as to identify situations of violation of the applicable legal regimes and respective legal consequences.
Syllabus I General Legal Framework for Consumer Protection - LDC
II - Consumption Contracting
Form and Formation
Price Indication
Commercial Practices with Price Reduction
Advertising Regime: Concept and Functions; General principles; Home Advertising, by Telephone and by Fax and Protection of Personal Data and Privacy in Telecommunications; Advertising in the Media
Unfair Business Practices
General Contractual Clauses
Loyalty Period
III - Special Consumer Contracts
Contracts Signed at a Distance and Outside the Commercial Establishment
Sale of Goods and Supply of Digital Content and Services
Main Bibliography -Falcão, David, Direito do Consumo - Coletânea de Legislação Fundamental, Almedina, Coimbra;
-Falcão, David, Lições de Direito do Consumo, Almedina, Coimbra;
-Legislação a recomendar em sede própria.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-06-14

The cookies used in this website do not collect personal information that helps to identify you. By continuing you agree to the cookie policy.