|
Main Bibliography |
Bono, E. De. (1992). Serious creavity. How to be creative under pressure and turn ideas into acon. London, UK, Random House.
Drew M. R. (2013). Brand Strategy 101 - Your logo is irrelevant: the 3-step process to build a kick-ass brand. US, Beneath The Cover Press. Amazon Kindle ebook.
Gernsheimer, J. (2008). Designing logos: the process of creating symbols that endure. New York, NY, US, Allworth Press.
Johnson, S. (2010). Where good ideas come from. The natural history of innovation. New York, NY, US, Riverhead Books, Penguin.
Koutstaal, W., Binks, J. (2015). Innovating minds - rethinking creativity to inspire change. New York, NY, US, Oxford University Press
Moutinho, L. (2015b). “Proximal Future And Brand Mise-en-Scène. From Molecular Brands, Produsers, Meaningful Brands and Opened Brands to Zipcode – Brands, Audio Branding and Vivid Brands”. Adam Smith Business School, University of Glasgow, Escócia.
Muller, J E Wiedemann, J. (Ed., 2015). Logo Modernism. Colónia, Alemanha
|
|
Teaching Methodologies and Assessment Criteria |
Coherence of Methodologies
The student has contact with concepts and theoretical contents, and thus in some classes they will be in contact with clients / real brands’ briefings, which demand a a operational response. The student is evaluated by the quality of the works reviewed in class, which will be delivered in 4 separate moments.
|