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Syllabus |
OBLIGATORY: LOGOS, FACES, IMAGES AND ICONS
Airey, D. (2010). Logo design love: A guide to creating iconic brand identities.
Hill, D. (2010). About face: The secrets of emotionally effective advertising.
Miller, A. I. (2019). The artist in the machine: The world of AI-powered creativity.
Moles, A. (2005). O cartaz.
Rogers, D. L. (2016). The digital transformation playbook: rethink your business for the digital age.
Springer, P. (2007). Ads to icons: How advertising succeeds in a multimedia age.
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Main Bibliography |
REFERENCES
Airey, D. (2019). Identity designed: The definitive guide to visual branding. Rockport Publishers.
Airey, D. (2010). Logo design love: A guide to creating iconic brand identities. New Riders.
Barry, P. (2012). The advertising concept book [2008]. Thames And Hudson.
Belch, G. E., Belch, M. A., Kerr, G., & Powell, I. (Year). Advertising: An integrated marketing communication perspective (4th ed.). McGraw-Hill.
Cappo, J. (2003). The Future of Advertising [1996]. Advertising Age – McGraw Hill.
Coughter, P. (2012). Pitch: persuasion and presentation skills that win business. Advertising Age – Palgrave MacMilan.
Drew, M. R. (2013). Brand strategy 101: Your logo is irrelevant - The 3-step process to build a kick-ass brand. Pendulum.
Drewniany, B. L., & Jewler, A. J. (2008). Creative strategy in advertisingi [2005]. Thomson Wadsworth.
Felton, G. (2006). Advertising: Concept and copy [1994]. W. W. Norton And Company.
Fill, C. (2013). Advertising: Strategy, creativity, and media. Pea
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