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Communication Theory

Code 14669
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements N.A.
Mode of delivery Face-to-face.
Learning outcomes Providing the students with a broad perspective of communication theories and with the understanding of a variety of theoretical traditions and paradigms that have dealt with communication and media as objects of scientific thought and research all along the last hundred years.
To get a broad vision of communication theories that have developed in the last hundred years.
To interpret phenomena in the field of communication by applying theoretical thought to concrete situations.
To make critical synthesis of some important texts in the field of communication theory.
To have theoretical bases allowing for a reflexive approach to professional practice in the field of communication.

Syllabus 1. Precursors and basic concepts
2. Transmission theories: Lasswell functionalism; mathematical information theory (Shannon and Weaver); cybernetics (Wiener)
3. Interaction theories: symbolic interactionism, from Mead to Goffman. Cultural studies
4. Media and extensions; McLuhan's technological paradigm
5. Pragmatics of human communication: the Palo Alto school; the framework messages (Bateson, Watzlavick and Goffman).
6. Communication and Critical Theory: The Frankfurt School.
7. The remediation: Bolter and Grusi
8. An interactional model of mediated communication. (J. Thompson)
9. Network communication and media convergence. (Henry Jenkins)
Main Bibliography Fiske, John (2002). Introdução ao Estudo da Comunicação. Porto: Asa.
Hohlfeldt, António, Luiz Martino e Vera França (2001). Teorias da Comunicação. Petrópolis: Vozes.
Holmes, David (2005). Communication Theory: media, technology, society. Sage.
Littlejohn, Stephen e Foss, Karen (2009). Encyclopedia of Communication Theory. Sage: https://teddykw2.files.wordpress.com/2013/10/encyclopedia-of-communication-theory.pdf.
Mattellart, Armand e Mattelart, Michèle (1997). História das Teorias da Comunicação. Porto: Campo das Letras.
McQuail, Dennis (2003). Teoria da Comunicação de Massa. Lisboa: Fundação Calouste Gulbenkian.
Serra, J. Paulo (2007). Manual de Teoria da Comunicação. Covilhã: https://www.labcom.ubi.pt/ficheiros/20110824-serra_paulo_m.
Sousa, J. Pedro (2006). Elementos de Teoria e Pesquisa da Comunicação e dos Media. Covilhã: https://www.bocc.ubi.pt/pag/sousa-jorge-pedro-elementos-teoria-pequisa-comunicacao-media.pdf.
Wolf, Mauro (1992). Teorias da Comunicação. Lisboa: Presença.
Teaching Methodologies and Assessment Criteria Written tests validate the acquisition of competencies in terms of knowledge and understanding of the programmatic content.
Two written tests (50% + 50%)
Language Portuguese. Tutorial support is available in English.
Last updated on: 2025-04-08

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