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Image and Speech Semiology

Code 14674
Year 2
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements ---
Mode of delivery Face to face
Work placements n.a.
Learning outcomes 1- To identify the origins of Semiology, distinguishing it from Semiotics;
2- To analyse texts taking into account semiotic categories;
3- To identify key meaning systems of image and text.
1-Understand the meaning making schemes that underlie textual and iconographic phenomena ;
2-Mastering the signification mechanisms of several discourse genres (e.g., the advertising);
3-Analyse text and image types, taking into account semiologic categories.
Syllabus Module 1
1.Semiotics and semiology
2.Types of sign and the 'signifiant/signifié' dichotomy;
3.Barthes and the enlargement of the Semiologic conceptualization;
4.Image meaning schemes;
5.Classification of image components;
6.A semiology of image

Module 2
1. The image status on advertising discourse(Georges Péninou)
2. The text status on advertising discourse(Olivier Reboul)
3. The intertextuality status on advertising discourse (Gérard Gennette, Raul Rodriguez and Kiko Mora)
Main Bibliography The main recommended readings:
Barthes, R. (1984). Elementos de Semiologia. Lisboa, Portugal: Edições 70.
Barthes, R. (1998). A câmara clara. Lisboa, Portugal: Edições 70.
Chartier, R. (1984). As utilizações do objecto impresso, Lisboa, Portugal: Difel.
Fidalgo, A. (1999). Semiótica: a lógica da comunicação. Retrieved from http://www.bocc.ubi.pt/pag/fidalgo-antonio-logica-comunicacao.pdf
Gauthier, G. (1996). Veinte lecciones sobre la imagen y el sentido». Madrid, Espanha: Ediciones Cátedra.
Gennette, G. (1992). Palimpsestes.La Litératture ao seconde degré. Paris, França: 1982.
Joly, M. (1994). Introdução à análise da imagem, Lisboa, Portugal: Edições 70.
Rodrigues, A. D. (1991), Introdução à Semiótica.Lisboa Portugal: Editorial Presença.
Rodríguez, R. & Mora, K 2002). Franskestein y el Cirujano Plástico. Una Guia Multimedia deSemiótica de la Publicidad. Alicante, Espanha: Universidad de Alicante.
Péninou, G. (1976) – Semiótica de la publicidad. Barcelona, Espanha: Gustavo e Gili.
Reboul, O. – O slogan. São Paulo, Brasil: Cultrix.
Teaching Methodologies and Assessment Criteria 2 written tests: 2x50%
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-01-27

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