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Communication Sciences
Image and Speech Semiology

Image and Speech Semiology

Code	14674
Year	2
Semester	S1
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Communication Sciences
Entry requirements	---
Mode of delivery	Face to face
Work placements	n.a.
Learning outcomes	1- To identify the origins of Semiology, distinguishing it from Semiotics; 2- To analyse texts taking into account semiotic categories; 3- To identify key meaning systems of image and text. 4- To understand the meaning making schemes that underlie textual and iconographic phenomena; 5- To master the signification mechanisms of several discourse genres (e.g., the advertising); 6- To analyse text and image types, taking into account semiologic categories.
Syllabus	Module 1 1.Semiotics and semiology; 2. Types of sign and signified/signifier dichotomy; 3.Barthes and the expansion of the semiological conception; 4.Image signification regimes; 5.Classification and determination of image elements; 6. A semiology of the image. Module 2 1. The image in advertising discourse (Georges Péninou); 2. The intertext in advertising discourse (Gérard Gennette, Raul Rodriguez and Kiko Mora).
Main Bibliography	The main recommended readings: Barthes, R. (1984). Elementos de Semiologia. Lisboa, Portugal: Edições 70. Barthes, R. (1998). A câmara clara. Lisboa, Portugal: Edições 70. Chartier, R. (1984). As utilizações do objecto impresso, Lisboa, Portugal: Difel. Fidalgo, A. (1999). Semiótica: a lógica da comunicação. Retrieved from http://www.bocc.ubi.pt/pag/fidalgo-antonio-logica-comunicacao.pdf Gauthier, G. (1996). Veinte lecciones sobre la imagen y el sentido». Madrid, Espanha: Ediciones Cátedra. Gennette, G. (1992). Palimpsestes.La Litératture ao seconde degré. Paris, França: 1982. Joly, M. (1994). Introdução à análise da imagem, Lisboa, Portugal: Edições 70. Rodrigues, A. D. (1991), Introdução à Semiótica.Lisboa Portugal: Editorial Presença. Rodríguez, R. & Mora, K 2002). Franskestein y el Cirujano Plástico. Una Guia Multimedia deSemiótica de la Publicidad. Alicante, Espanha: Universidad de Alicante. Péninou, G. (1976) – Semiótica de la publicidad. Barcelona, Espanha: Gustavo e Gili. Reboul, O. – O slogan. São Paulo, Brasil: Cultrix.
Teaching Methodologies and Assessment Criteria	The grade of the signature, for students who opt for continuous assessment, is organized as follows: 2 assessment tests of theoretical resolution and semiological analysis (1st:35%; 2nd: 65%).
Language	Portuguese. Tutorial support is available in English.